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~accessRights:"restricted"
~person:"Chylinski, Mathew"
~person:"Günthner, Willibald A."
~person:"Priddat, Birger P."
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Virtual reality
7
Augmented reality
5
Virtuelle Realität
5
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Relationship marketing
3
Augmented Reality
1
Cognition
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Customization
1
Dienstleistungsqualität
1
Einzelhandel
1
Experiment
1
Falsity
1
Government
1
Internet
1
Kognition
1
Kreativität
1
Kundenintegration
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mental imagery
1
Metaverse
1
Neuro-enhanced reality
1
Neuroenhanced reality
1
Neuromarketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Processing fluency
1
Psychological ownership
1
Purchase journey
1
Regierung
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Chylinski, Mathew
Günthner, Willibald A.
Priddat, Birger P.
Dieck, M. Claudia tom
14
Jung, Timothy
13
Loureiro, Sandra Maria Correia
11
Heller, Jonas
6
Ruyter, Ko de
6
Flavián Blanco, Carlos
5
Hilken, Tim
5
Ibáñez-Sánchez, Sergio
5
Orús, Carlos
5
Rauschnabel, Philipp A.
5
Thomas, Oliver
5
Bigné Alcañiz, J. Enrique
4
Huang, Tseng-Lung
4
Javornik, Ana
4
Mahr, Dominik
4
Meißner, Martin
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rao, N. Raghavendra
4
Reiners, Torsten
4
Wei, Wei
4
Adeola, Ogechi
3
Baier, Daniel
3
Barhorst, Jennifer Brannon
3
Barnes, Stuart J.
3
Bilro, Ricardo Godinho
3
Cowan, Kirsten
3
Cranmer, Eleanor E.
3
Deng, Nianqi
3
Dwivedi, Yogesh Kumar
3
Fan, Xiaojun
3
Feng, Yang
3
Hebbel-Seeger, Andreas
3
Keeling, Debbie I.
3
Keeling, Debbie Isobel
3
Klose, Sonja
3
Kreutzer, Ralf T.
3
Kumar, Harish
3
Langaro, Daniela
3
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Australasian marketing journal
1
Business horizons
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service management
1
Wittener Jahrbuch für ökonomische Literatur
1
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ECONIS (ZBW)
7
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1
Exploring the frontiers in reality-enhanced service communication : from augmented and
virtual
reality
to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
2
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
3
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
5
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
6
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
7
eGovernment und political directness : erste Überlegungen zur Virtualisierung des Staates
Jansen, Stephan A.
;
Priddat, Birger P.
-
2001
Persistent link: https://www.econbiz.de/10001577325
Saved in:
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