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~person:"Cobbs, Joe"
~person:"Ko, Yong Jae"
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Sportmarketing
21
Sports marketing
21
Consumer behaviour
16
Konsumentenverhalten
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Professional sports
14
Profisport
14
Sport
13
Sports
13
Sponsoring
10
Sponsorship
10
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Sport event
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Sport sponsorship
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Sportveranstaltung
4
Team
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Viral marketing
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Virales Marketing
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word of mouth
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Cobbs, Joe
Ko, Yong Jae
Koronios, Konstantinos
McDonald, Heath
13
Biscaia, Rui
12
Funk, Daniel C.
12
Kunkel, Thilo
12
Zhang, James J.
12
Breuer, Christoph
9
Cho, Heetae
9
Cornwell, T. Bettina
9
Desbordes, Michel
9
Karg, Adam
9
Ratten, Vanessa
9
Yoshida, Masayuki
9
Asada, Akira
8
Byon, Kevin K.
8
Dwyer, Brendan
8
Heere, Bob
8
Inoue, Yuhei
8
Jensen, Jonathan A.
8
Katz, Matthew
8
Shuv-Ami, Avichai
8
Chadwick, Simon
7
Doyle, Jason P.
7
Drayer, Joris
7
James, Jeffrey D.
7
Leng, Ho Keat
7
O'Reilly, Norm
7
Uhrich, Sebastian
7
Calabuig Moreno, Ferran
6
Chang, Yonghwan
6
Delia, Elizabeth B.
6
Dickson, Geoff
6
Du, James
6
Jang, Wonseok
6
Kwak, Dae Hee
6
Lock, Daniel
6
Naraine, Michael L.
6
Popp, Nels
6
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of business research : JBR
3
Sport, Business and Management : an international journal ; SBM
3
Sport management review
2
Corporate reputation review
1
European journal of international management : EJIM
1
International journal of innovation and technology management
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Journal of promotion management : JPM
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The journal of high technology management research
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
4
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
5
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
6
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
7
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
8
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
9
Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 174-196
Persistent link: https://www.econbiz.de/10012504396
Saved in:
10
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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