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~accessRights:"restricted"
~person:"Dwivedi, Yogesh Kumar"
~person:"Kunkel, Thilo"
~subject:"Markenführung"
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Markenführung
Internet marketing
26
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Consumer behaviour
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Konsumentenverhalten
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Brand management
8
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7
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social media
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Athletes
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Dwivedi, Yogesh Kumar
Kunkel, Thilo
Ko, Eunju
9
Loureiro, Sandra Maria Correia
7
Khan, Imran
6
Rahman, Zillur
6
Rita, Paulo
6
Vashisht, Devika
6
Filieri, Raffaele
5
Bilro, Ricardo Godinho
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Chen, Huan
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Fatma, Mobin
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Guzman, Francisco
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Hajli, Nick
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Kim, Hye-yŏng
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Ozuem, Wilson
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Pauwels, Koen
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Sreejesh, S.
4
Theobald, Elke
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Wong, Amy
4
Aslam, Wajeeha
3
Augusto, Mário Gomes
3
Azar, Salim L.
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Beig, Faseeh Amin
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Bredikhina, Nataliya
3
Campo, Sara
3
Cheung, Man Lai
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Deng, Qi
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Dessart, Laurence
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Eugene Cheng-xi Aw
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Faulkner, Margaret
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Fernandes, Teresa
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Guerreiro, João Pedro Silva Martins
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Harrigan, Paul
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Hayes, Jameson L.
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European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
The journal of product & brand management
1
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
3
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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6
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
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