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~accessRights:"restricted"
~person:"Filieri, Raffaele"
~person:"Kunkel, Thilo"
~subject:"Markenführung"
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Markenführung
Internet marketing
16
Online-Marketing
16
Social Web
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Social web
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Markenimage
5
social media
5
Athletes
4
Social media
4
Sportler
4
Luxury goods
3
Luxusgüter
3
Viral marketing
3
Virales Marketing
3
Athlete branding
2
Customer integration
2
Instagram
2
Kundenintegration
2
Luxury brands
2
Signalling
2
Advertising
1
Advertising effects
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Artificial intelligence
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Athlete brand
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Behavioural engagement
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Beschaffung
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Brand
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Filieri, Raffaele
Kunkel, Thilo
Ko, Eunju
9
Loureiro, Sandra Maria Correia
7
Khan, Imran
6
Rahman, Zillur
6
Rita, Paulo
6
Vashisht, Devika
6
Bilro, Ricardo Godinho
4
Chen, Huan
4
Fatma, Mobin
4
Guzman, Francisco
4
Hajli, Nick
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Langaro, Daniela
4
Ozuem, Wilson
4
Pauwels, Koen
4
Sreejesh, S.
4
Theobald, Elke
4
Wong, Amy
4
Aslam, Wajeeha
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Beig, Faseeh Amin
3
Bredikhina, Nataliya
3
Campo, Sara
3
Cheung, Man Lai
3
Deng, Qi
3
Dessart, Laurence
3
Dwivedi, Yogesh Kumar
3
Eugene Cheng-xi Aw
3
Faulkner, Margaret
3
Fernandes, Teresa
3
Guerreiro, João Pedro Silva Martins
3
Harrigan, Paul
3
Hayes, Jameson L.
3
Hollebeek, Linda D.
3
Hudders, Liselot
3
Jiménez-Barreto, Jano
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Journal of business research : JBR
4
European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
10
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1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
6
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
9
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
10
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
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