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~accessRights:"restricted"
~person:"Ford, John B."
~person:"Gil Saura, Irene"
~subject:"Viral marketing"
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Search: subject:"Customer relationship management"
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Viral marketing
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
10
Markenimage
10
Einzelhandel
9
Retail trade
9
Brand management
8
Markenführung
8
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Lieferantenmanagement
5
Supplier relationship management
5
Virales Marketing
5
Brand equity
4
Customer value
4
Hotel industry
4
Hotellerie
4
Information technology
4
Informationstechnik
4
Innovation
4
Kundenwert
4
E-commerce
3
Electronic Commerce
3
Loyalty
3
Satisfaction
3
loyalty
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand loyalty
2
Business-to-business marketing
2
CHAID
2
Confidence
2
Image
2
Internet marketing
2
Marketing
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Ford, John B.
Gil Saura, Irene
Rita, Paulo
4
Verlegh, Peeter
4
Augusto, Mário Gomes
3
Dwivedi, Yogesh Kumar
3
Eelen, Jiska
3
Fink, Klaus-J.
3
Harmeling, Colleen M.
3
Karjaluoto, Heikki
3
Kumar, V.
3
Loureiro, Sandra Maria Correia
3
Moliner-Velázquez, Beatriz
3
Moro, Sérgio
3
Rahman, Zillur
3
Roy, Sanjit
3
Torres, Pedro M.
3
Adeola, Ogechi
2
Ahuja, Vandana
2
Azer, Jaylan
2
Back, Ki-Joon
2
Bagherzadeh, Ramin
2
Balaji, M. S.
2
Bhattacharya, Arijit
2
Bilro, Ricardo Godinho
2
Camilleri, Mark Anthony
2
Chen, Ja-Shen
2
Cobanoglu, Cihan
2
Deshwal, Pankaj
2
Dewnarain, Senika
2
Edeh, Jude Ndubuisi
2
Eigenraam, Anniek W.
2
Esmark Jones, Carol L.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Fuentes-Blasco, María
2
Ghosh, Tathagata
2
Guerreiro, João Pedro Silva Martins
2
Gunarathne, Priyanga
2
Gupta, Shivam
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International journal of electronic customer relationship management : IJECRM
1
Journal of business research : JBR
1
Management decision : MD
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
5
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
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