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~accessRights:"restricted"
~person:"Foroudi, Pantea"
~subject:"Brand management"
~subject:"SME"
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Brand management
SME
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25
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19
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19
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17
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17
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11
Konsumentenverhalten
11
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8
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Foroudi, Pantea
Melewar, T. C.
35
Vrontis, Demetris
30
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
27
Burmann, Christoph
26
Kumar, Vikas
25
Adomako, Samuel
24
Dana, Leo Paul
24
Paul, Justin
24
Kraus, Sascha
23
Baumgarth, Carsten
22
Gupta, Suraksha
22
Torkkeli, Lasse
22
Bilgin, Mehmet Huseyin
21
Danis, Hakan
21
Guzman, Francisco
21
Ko, Eunju
21
Cowling, Marc
20
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
20
Sarkar, Abhigyan
19
Thrassou, Alkis
19
Becker, Wolfgang
18
Jones, Paul
18
Noor Hazlina Ahmad
18
Thurasamy Ramayah
18
Demir, Ender
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Ekinci, Yuksel
17
Kumar, Satish
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Ulrich, Patrick
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Adeola, Ogechi
15
Ferreira, João J. M.
15
Link, Albert N.
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Journal of business research : JBR
8
Corporate reputation review
2
International journal of hospitality management
2
Qualitative market research : an international journal
2
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of management reviews
1
International studies of management and organization
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Routledge Studies in Marketing
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Routledge studies in marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
26
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1
Sustainable branding : ethical, social, and environmental cases and perspectives
Foroudi, Pantea
(
ed.
);
Palazzo, Maria
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013182865
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
5
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
6
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
9
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
10
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
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