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~accessRights:"restricted"
~person:"Gil Saura, Irene"
~person:"Khan, Imran"
~subject:"Konsumentenverhalten"
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Search: subject:"Customer relationship management"
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Konsumentenverhalten
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
24
Brand management
19
Markenführung
19
Brand image
16
Markenimage
16
Customer satisfaction
14
Kundenzufriedenheit
14
Einzelhandel
11
Retail trade
11
Brand
8
Dienstleistungsqualität
8
Markenartikel
8
Service quality
8
Brand loyalty
7
Customer integration
6
Hotel industry
6
Hotellerie
6
Kundenintegration
6
Confidence
5
Customer value
5
Kundenwert
5
Vertrauen
5
Brand equity
4
Brand experience
4
CSR
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Information technology
4
Informationstechnik
4
Innovation
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Betriebliche Wertschöpfung
3
Customer engagement
3
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Article
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24
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24
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English
24
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Gil Saura, Irene
Khan, Imran
Han, Heesup
29
Hollebeek, Linda D.
24
Kumar, V.
19
Ahn, Jiseon
16
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Rather, Raouf Ahmad
16
Klaus, Philipp
14
Prentice, Catherine
13
So, Kevin Kam Fung
13
Japutra, Arnold
12
Rahman, Zillur
12
Kumar, Vikas
11
Quach, Sara
11
Roy, Sanjit
11
Sesé, F. Javier
11
Verhoef, Peter C.
11
Back, Ki-Joon
10
Fatma, Mobin
10
Grewal, Dhruv
10
Gustafsson, Anders
10
Johnson, Lester W.
10
King, Ceridwyn
10
Leckie, Civilai
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Balaji, M. S.
9
Bang, Nguyen
9
Gong, Taeshik
9
Karjaluoto, Heikki
9
Line, Nathaniel D.
9
Park, Jungkun
9
Sarkar, Juhi Gahlot
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
8
Fernandes, Teresa
8
Hanks, Lydia
8
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Published in...
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Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
International journal of hospitality management
2
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Service business
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
24
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
4
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
5
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
6
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
7
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
8
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
9
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
10
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
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