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~accessRights:"restricted"
~person:"Gilal, Faheem Gul"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Motivation"
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Consumer behaviour
6
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Motivation
6
Leistungsmotivation
4
Work motivation
4
Brand management
3
Markenführung
3
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2
Intrinsic motivation
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intrinsic motivation
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self-determination theory
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Brand happiness
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Aufsatz in Zeitschrift
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Gilal, Faheem Gul
Luu Trong Tuan
8
Woolley, Kaitlin
8
Campbell, Jesse W.
7
Frey, Bruno S.
7
Prayag, Girish
7
Gagné, Marylène
6
Gilal, Naeem Gul
6
Las Heras, Mireia
6
Lynn, Michael
6
Mayfield, Jacqueline
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Mayfield, Milton
6
Otoo, Felix Elvis
6
Park, Sung Min
6
Paul, Justin
6
Rofcanin, Yasin
6
Zhang, Ying
6
Chen, Chung-An
5
Forest, Jacques
5
Gallus, Jana
5
Gilal, Rukhsana Gul
5
Han, Heesup
5
Kim, Seongseop
5
Kvaløy, Ola
5
Morrison, Alastair M.
5
Okumus, Fevzi
5
Paramita, Widya
5
Paço, Arminda M. Finisterra do
5
Potipiroon, Wisanupong
5
Septianto, Felix
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Sharif, Marissa A.
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Agyeiwaah, Elizabeth
4
Albayrak, Tahir
4
Bhat, Anil K.
4
Burani, Nadia
4
Capra, C. Monica
4
Eijdenberg, Emiel L.
4
Fishbach, Ayelet
4
Ghazali Musa
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European journal of international management : EJIM
1
European management journal
1
International journal of bank marketing
1
International journal of market research
1
International journal of technology, policy and management : IJTPM
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
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1
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
2
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
3
Exploring determinants of consumer purchase intention of halal labelled food : marketing from the Islamic perspective
Gilal, Faheem Gul
;
Gopang, Aamir Ali
;
Gilal, Rukhsana Gul
; …
- In:
International journal of technology, policy and …
22
(
2022
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10013483528
Saved in:
4
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
5
Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
Saved in:
6
The role of self-determination theory in marketing science : an integrative review and agenda for research
Gilal, Faheem Gul
;
Zhang, Jian
;
Paul, Justin
;
Gilal, …
- In:
European management journal
37
(
2019
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011996275
Saved in:
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