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~accessRights:"restricted"
~person:"Ko, Eunju"
~person:"Prashar, Sanjeev"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
60
Konsumentenverhalten
60
Brand management
22
Markenführung
22
Luxury goods
18
Luxusgüter
18
Fashion
15
Mode
15
Brand
12
Brand image
12
Internet marketing
12
Markenartikel
12
Markenimage
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Emotion
8
Social Web
8
Social web
8
Advertising
7
Online retailing
7
Online-Handel
7
Werbung
7
India
6
Indien
6
purchase intention
6
Customer value
5
Kundenwert
5
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Dienstleistungsqualität
4
Luxury brand
4
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Article
59
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
60
Aufsatzsammlung
1
Language
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English
60
Author
All
Ko, Eunju
Prashar, Sanjeev
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
49
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Thaichon, Park
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Vrontis, Demetris
24
Khare, Arpita
23
Quach, Sara
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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Journal of business research : JBR
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Asian Academy of Management journal : AAMJ
3
Decision
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Benchmarking : an international journal
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
60
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10
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60
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
8
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
9
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
10
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
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