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~person:"Liu, Chih-Hsing"
~person:"Schivinski, Bruno"
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Search: subject:"Brand equity"
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Brand image
11
Markenimage
11
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Beziehungsmarketing
4
Brand equity
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Social Web
4
Social web
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brand equity
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
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Markenartikel
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COBRAs
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Dienstleistungsqualität
2
Hotel industry
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Hotellerie
2
Service quality
2
engagement
2
social media
2
AEWOM
1
AIRBNB
1
Airline
1
Brand identity
1
Brand-related content
1
CBBE
1
Consumer brand engagement
1
Consumer-based brand equity
1
Creative performance
1
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Destination brand equity
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Liu, Chih-Hsing
Schivinski, Bruno
Guzman, Francisco
11
Gil Saura, Irene
10
Bang Nguyen Viet
6
Šerić, Maja
6
Berenguer Contrí, Gloria
5
Keller, Kevin Lane
5
Paul, Justin
5
Wong, IpKin Anthony
5
Butt, Muhammad Mohsin
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Ekinci, Yuksel
4
Johnson, Lester W.
4
Lieven, Theo
4
Pitt, Leyland F.
4
Rahman, Mahabubur
4
Roy, Sanjit
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Anabila, Peter
3
Anselmsson, Johan
3
Baghi, Ilaria
3
Barrio-García, Salvador del
3
Bose, Sunny
3
Chahal, Hardeep
3
Chatzipanagiotou, Kalliopi
3
Fuentes-Blasco, María
3
Gabrielli, Veronica
3
Hur, Won-Moo
3
Iglesias, Oriol
3
Ishaq, Muhammad Ishtiaq
3
Japutra, Arnold
3
Kaufmann, Hans Rüdiger
3
Kim, Kyung Hoon
3
Lambkin, Mary
3
Li, Yong-Quan
3
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Journal of hospitality marketing & management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
International journal of contemporary hospitality management
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
11
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Developing customer-based
brand
equity
from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
4
Does live performance play a critical role in building destination
brand
equity
: a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
Saved in:
5
Influencing COBRAs : the effects of
brand
equity
on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
6
A new path for building hotel
brand
equity
: the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
7
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
8
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
9
Conceptualizing, validating, and managing
brand
equity
for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
10
Antecedents of consumer-based store
brand
equity
: conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
1
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