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~person:"Sarkar, Abhigyan"
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Sarkar, Abhigyan
Han, Heesup
38
Hollebeek, Linda D.
36
Kumar, V.
27
Thaichon, Park
24
Rather, Raouf Ahmad
22
Loureiro, Sandra Maria Correia
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Khan, Imran
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Kumar, Vikas
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Gil Saura, Irene
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Vrontis, Demetris
17
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Rahman, Zillur
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Roy, Sanjit
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Grewal, Dhruv
15
Japutra, Arnold
15
Balaji, M. S.
14
Johnson, Lester W.
14
Karjaluoto, Heikki
14
King, Ceridwyn
14
Leckie, Civilai
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Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Dwivedi, Yogesh Kumar
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Homburg, Christian
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Sesé, F. Javier
13
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13
Verhoef, Peter C.
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12
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Asia Pacific journal of marketing and logistics
2
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2
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1
Exploring the rise of fandom in contemporary consumer culture
1
International journal of hospitality management
1
Journal of business research : JBR
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ECONIS (ZBW)
12
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
Saved in:
9
Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Society and business review
12
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Saved in:
10
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
1
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