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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Kundenzufriedenheit
word of mouth
Viral marketing
2,370
Virales Marketing
2,370
Consumer behaviour
1,555
Konsumentenverhalten
1,555
Social Web
1,132
Social web
1,132
Online-Marketing
1,014
Internet marketing
1,010
Online retailing
530
Online-Handel
530
Beziehungsmarketing
374
Relationship marketing
374
Customer satisfaction
335
Brand image
273
Markenimage
273
E-commerce
267
Electronic Commerce
267
Brand management
251
Markenführung
251
Dienstleistungsqualität
222
Service quality
222
Social media
175
Personalization
169
Personalisierung
167
social media
162
Confidence
156
Data mining
155
Vertrauen
155
Data Mining
154
Online reviews
151
Hotel industry
148
Hotellerie
148
eWOM
144
Emotion
140
Brand
123
Soziales Netzwerk
123
Word-of-mouth
122
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121
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548
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Balaji, M. S.
5
Liu, Chih-Hsing
4
Asada, Akira
3
Berger, Jonah
3
Bilgihan, Anil
3
Bradley, Graham L.
3
Chen, Zoey
3
De Angelis, Matteo
3
Fossen, Beth L.
3
Gil Saura, Irene
3
Han, Heesup
3
Jayawardhena, Chanaka
3
Karjaluoto, Heikki
3
Kim, Jong Min
3
King, Karen Whitehill
3
Ko, Yong Jae
3
Li, Hengyun
3
Liang, Sai
3
Lu, Susan Feng
3
Messner, Wolfgang
3
Moliner-Velázquez, Beatriz
3
Roy, Sanjit
3
Rui, Huaxia
3
Sreejesh, S.
3
Xu, Xun
3
Yu, Jongsik
3
Aakash, Aakash
2
Aggarwal, Anu Gupta
2
Ali, Azmat
2
Anusree, M. R.
2
Arora, Nupur
2
Baah, Nancy Grace
2
Back, Ki-Joon
2
Bagherzadeh, Ramin
2
Bhattacharya, Arijit
2
Binh Giang Nguyen
2
Brem, Alexander
2
Bujisic, Milos
2
Bukhari, Syed Arsalan Haider
2
Camilleri, Mark Anthony
2
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Journal of retailing and consumer services
37
Journal of business research : JBR
23
International journal of hospitality management
21
Journal of hospitality marketing & management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Tourism management : research, policies, practice
13
Journal of marketing communications
12
Psychology & marketing
12
Journal of promotion management : innovations in planning and applied research
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of contemporary hospitality management
9
International journal of advertising : the review of marketing communications
8
Journal of marketing
8
Information systems research : ISR
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of travel and tourism marketing
7
The service industries journal
7
Asia Pacific journal of marketing and logistics
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing research
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Service business
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research : JMR
5
The TQM journal : the international review of organizational improvement
5
International journal of retail and distribution management
4
Journal of international consumer marketing
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of service management
4
The journal of product & brand management
4
The journal of services marketing
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism and hospitality research : THR
4
Australasian marketing journal
3
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ECONIS (ZBW)
548
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548
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1
The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers' internal and behavioral responses : evidence from Guilan Province in Ira...
Zidehsaraei, Maryam
;
Esmaeilpour, Reza
;
Akbari, Mohsen
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014479262
Saved in:
2
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Tourist involvement in vacation planning and booking : impact on word of mouth and loyalty
Andersen, Cecilie
;
Engeset, Marit Gundersen
;
Nyhus, …
- In:
Tourism review
79
(
2024
)
2
,
pp. 428-444
Persistent link: https://www.econbiz.de/10014512278
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
8
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
9
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
10
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
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