The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers' internal and behavioral responses : evidence from Guilan Province in Iran
Year of publication: |
2024
|
---|---|
Authors: | Zidehsaraei, Maryam ; Esmaeilpour, Reza ; Akbari, Mohsen |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 1, p. 154-170
|
Subject: | Corporate social responsibility (CSR) | Customer citizenship behavior | Loyalty | Satisfaction | Trust | Word-of-Mouth | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Iran | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Virales Marketing | Viral marketing | Arbeitsverhalten | Work behaviour | Emotion |
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