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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Advertising effects
Markenimage
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Product placement
145
Product Placement
142
Werbewirkung
112
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
63
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63
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40
product placement
31
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29
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28
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24
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brand placement
10
content analysis
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Dens, Nathalie
9
Pelsmacker, Patrick de
9
Matthes, Jörg
7
Naderer, Brigitte
7
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4
Davtyan, Davit
4
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4
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4
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3
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3
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3
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3
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3
Schramm, Holger
3
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3
Stephen, Gladys
3
Verhellen, Yann
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
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2
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2
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2
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2
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2
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2
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International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of promotion management : JPM
9
Journal of promotion management : innovations in planning and applied research
6
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4
European journal of marketing : EJM
3
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3
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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2
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
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1
Gabler Edition Wissenschaft
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
International journal of wine business research
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of international consumer marketing
1
Journal of macromarketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
115
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1
Product placement bibliometric study : generic journals versus specific-communication journals
Vila-López, Natalia
;
Küster, Inés
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1368-1397
Persistent link: https://www.econbiz.de/10014365732
Saved in:
2
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
3
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
4
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
5
Antecedents and consequences of consumers' attitudes toward product placements : evidence from India
Kaur, Ravineet
;
Sharma, Rakesh Kumar
;
Bakshi, Apurva
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2698-2717
Persistent link: https://www.econbiz.de/10014450631
Saved in:
6
Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention
Gamage, Dulanjana
;
Jayasuriya, Nisha
;
Rathnayake, Nilmini
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
6
,
pp. 1110-1124
Persistent link: https://www.econbiz.de/10014432793
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
9
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
10
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
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