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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Beziehungsmarketing
8,242
Relationship marketing
8,242
Consumer behaviour
4,354
Konsumentenverhalten
4,354
Kundenzufriedenheit
2,404
Customer satisfaction
2,403
Dienstleistungsqualität
1,802
Service quality
1,802
Brand management
1,395
Markenführung
1,395
Social Web
1,071
Social web
1,071
Brand image
1,053
Markenimage
1,053
Lieferantenmanagement
858
Supplier relationship management
858
Online-Marketing
849
Internet marketing
841
Customer integration
832
Kundenintegration
830
Brand
694
Markenartikel
682
Einzelhandel
659
Retail trade
655
Online-Handel
619
Online retailing
618
Confidence
608
Vertrauen
607
Electronic Commerce
586
Marketing management
570
Marketingmanagement
570
E-commerce
564
Kundenwert
527
Customer value
516
Emotion
454
Customer service
449
Kundenservice
446
Value creation
405
B-to-B-Marketing
388
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Free
96
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Article
380
Book / Working Paper
25
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Article in journal
374
Aufsatz in Zeitschrift
374
Aufsatz im Buch
8
Book section
8
Aufsatzsammlung
6
Conference paper
3
Hochschulschrift
3
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3
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1
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1
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English
392
German
13
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Busser, James A.
6
Le Nguyen Hau
6
Shulga, Lenna V.
6
Itani, Omar S.
5
Thaichon, Park
5
Hajli, Nick
4
Reichwald, Ralf
4
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Brodie, Roderick J.
3
Del Chiappa, Giacomo
3
Eggert, Andreas
3
Gallarza, Martina G.
3
Luu Trong Tuan
3
McColl-Kennedy, Janet R.
3
Nadeem, Waqar
3
Perdue, Richard R.
3
Pham Ngoc Thuy
3
Piller, Frank T.
3
Shamim, Amjad
3
Shin, Hakseung
3
Sorensen, Anne
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Albinsson, Pia A.
2
Anderson, James C.
2
Arteaga-Moreno, Francisco
2
Behnam, Mohsen
2
Berenguer Contrí, Gloria
2
Bhatti, Waheed Akbar
2
Boadi, Evans Asante
2
Boha, Julian
2
Bruhn, Manfred
2
Carlson, Jamie
2
Chaker, Nawar N.
2
Corsaro, Daniela
2
Cossío-Silva, Francisco-José
2
Cova, Bernard
2
Dai, Hua
2
Davey, Janet
2
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Springer Fachmedien Wiesbaden
2
IGI Global
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of business research : JBR
25
Journal of retailing and consumer services
21
The journal of services marketing
16
Journal of strategic marketing
14
International journal of hospitality management
10
Marketing theory
10
SpringerLink / Bücher
10
Journal of service management
9
The service industries journal
9
Tourism management : research, policies, practice
8
Service business
7
The journal of business & industrial marketing
6
International journal of contemporary hospitality management
5
Journal of business-to-business marketing
5
Journal of service theory and practice : JSTP
5
Technological forecasting & social change : an international journal
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of service research
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Business horizons
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Services marketing quarterly
3
The TQM journal : the international review of organizational improvement
3
The international journal of logistics management
3
The international review of retail, distribution and consumer research
3
California management review
2
European journal of marketing
2
European management journal
2
International journal of bank marketing
2
International journal of business environment : IJBE
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
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ECONIS (ZBW)
405
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1
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10
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405
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1
Evaluating match of firm and customer resources to maximize value
Kuzgun, Ebru
;
Asugman, Gulden
- In:
Promoting value creation through organizational …
,
(pp. 68-89)
.
2024
Persistent link: https://www.econbiz.de/10014470685
Saved in:
2
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Strategic management accounting revisited : building on insights from the business model field
Roslender, Robin
;
Hart, Susan
;
Nielsen, Christian
- In:
Journal of accounting & organizational change : JAOC
20
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014496353
Saved in:
5
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
6
Are supply chain partnerships developed and implemented according to their potential?
Enz, Matias G.
;
Lambert, Douglas M.
- In:
The international journal of logistics management
35
(
2024
)
2
,
pp. 395-424
Persistent link: https://www.econbiz.de/10014485261
Saved in:
7
Shopping centre marketing : value creation and customer engagement
Krowicki, Piotr
;
Maciejewski, Grzegorz
-
2024
-
1st Edition.
Persistent link: https://www.econbiz.de/10014515444
Saved in:
8
Organizational practices to co-create value with family members engaged in service journeys of their loved ones
Verleye, Katrien
;
Holvoet, Sofie
- In:
Journal of service theory and practice
34
(
2024
)
2
,
pp. 319-340
Persistent link: https://www.econbiz.de/10014526078
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Relationship management for recurrent project value creation
Theyel, Nelli
;
Theyel, Gregory
- In:
Journal of engineering and technology management : JET-M
69
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014450668
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