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~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand image
Internet marketing
4,655
Online-Marketing
4,655
Consumer behaviour
3,680
Konsumentenverhalten
3,680
Advertising
2,912
Werbung
2,891
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2,806
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2,806
Advertising effects
2,127
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2,127
Brand management
1,380
Markenführung
1,380
Online retailing
1,031
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1,031
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1,030
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1,030
Markenimage
951
Relationship marketing
891
International marketing
788
Internationales Marketing
787
E-commerce
742
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741
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648
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600
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498
social media
490
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advertising
351
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340
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320
Celebrity-Werbung
320
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302
Emotion
284
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272
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1,625
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Aufsatz in Zeitschrift
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18
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Diamantopoulos, Adamantios
9
Harrigan, Paul
8
Rahman, Zillur
8
Loureiro, Sandra Maria Correia
7
Rita, Paulo
7
Guzman, Francisco
6
Hollebeek, Linda D.
6
Johnson, Lester W.
6
Rather, Raouf Ahmad
6
Vashisht, Devika
6
Arora, Nilesh
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
Khan, Imran
5
Ko, Eunju
5
Kumar, V.
5
Kunkel, Thilo
5
Oh, Han-Mo
5
Paul, Justin
5
Pelsmacker, Patrick de
5
Schivinski, Bruno
5
Sreejesh, S.
5
Weaven, Scott
5
Cheung, Man Lai
4
Davvetas, Vasileios
4
Eugene Cheng-xi Aw
4
Garay Tamajón, Luis Alfonso
4
Hajli, Nick
4
Ibrahim, Blend
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Karjaluoto, Heikki
4
Kian Yeik Koay
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Leung, Wilson Ka-shing
4
Luoma-aho, Vilma
4
Machado, Joana César
4
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Journal of business research : JBR
123
Journal of retailing and consumer services
67
The journal of product & brand management
46
Journal of marketing communications
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of brand management : an international journal
38
International journal of internet marketing and advertising : IJIMA
34
Journal of promotion management : innovations in planning and applied research
32
Marketing intelligence & planning
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International marketing review
27
International journal of advertising : the review of marketing communications
26
Asia Pacific journal of marketing and logistics
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of strategic marketing
19
Journal of global marketing
18
Journal of international marketing
18
Psychology & marketing
18
Tourism management : research, policies, practice
17
International journal of advertising : the quarterly review of marketing communications
15
International journal of electronic marketing and retailing : IJEMR
15
Journal of international consumer marketing
15
Journal of internet commerce
15
Journal of advertising research
14
Journal of promotion management : JPM
13
International journal of hospitality management
12
Tourism management perspectives : TMP
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of consumer studies
11
International journal of sports marketing & sponsorship
11
Technological forecasting & social change : an international journal
11
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing analytics : JMA
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
Global business review
9
International journal of retail and distribution management
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ECONIS (ZBW)
1,625
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1
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
4
Mall relevance, shoppers' well-being and mall loyalty : moderating role of social media celebrity
Javed, Hafiz Muhammad Usama
;
Yaqub, Rana Muhammad Shahid
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10014484235
Saved in:
5
Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
8
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
9
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
10
Linking social media marketing to restaurant performance : the moderating role of advertising expenditure
Han, Wenjia
;
Ozdemir, Ozgur
;
Agarwal, Shivam
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 1852-1870
Persistent link: https://www.econbiz.de/10015053145
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