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~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Experiment"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Experiment
Consumer behaviour
25,600
Konsumentenverhalten
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Relationship marketing
4,224
Brand management
3,779
Markenführung
3,779
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3,324
Markenimage
3,324
Customer satisfaction
2,792
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2,790
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2,503
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2,503
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2,442
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2,442
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2,375
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2,373
Dienstleistungsqualität
2,196
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2,196
Brand
1,972
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1,938
Einzelhandel
1,745
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1,745
Emotion
1,630
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1,629
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1,516
Virales Marketing
1,516
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1,428
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1,418
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1,389
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1,324
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968
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943
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Han, Heesup
30
Hollebeek, Linda D.
24
Mattila, Anna S.
24
Loureiro, Sandra Maria Correia
19
Ahn, Jiseon
16
Khan, Imran
15
Klaus, Philipp
15
Kumar, V.
15
Rather, Raouf Ahmad
15
So, Kevin Kam Fung
14
Japutra, Arnold
13
Liu, Qing
13
Lusk, Jayson L.
13
Prentice, Catherine
13
Nayga, Rodolfo M.
12
Rahman, Zillur
12
Sesé, F. Javier
12
Sreejesh, S.
12
Back, Ki-Joon
11
Balaji, M. S.
11
Kumar, Vikas
11
Quach, Sara
11
Roy, Sanjit
11
Verhoef, Peter C.
11
Wu, Luorong
11
Fatma, Mobin
10
Grewal, Dhruv
10
Gustafsson, Anders
10
Johnson, Lester W.
10
Leckie, Civilai
10
Sarkar, Abhigyan
10
Bang, Nguyen
9
Bilgihan, Anil
9
Gil Saura, Irene
9
Gong, Taeshik
9
Hyun, Sunghyup Sean
9
Karjaluoto, Heikki
9
King, Ceridwyn
9
Line, Nathaniel D.
9
Park, Jungkun
9
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Journal of retailing and consumer services
425
Journal of business research : JBR
342
International journal of hospitality management
142
The journal of services marketing
75
The journal of product & brand management
71
Journal of travel and tourism marketing
64
Asia Pacific journal of marketing and logistics
60
Journal of the Academy of Marketing Science
59
Tourism management : research, policies, practice
57
Journal of hospitality marketing & management
56
International journal of contemporary hospitality management
53
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing
51
Psychology & marketing
50
Journal of economic behavior & organization : JEBO
49
Journal of behavioral and experimental economics
48
The journal of brand management : an international journal
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of strategic marketing
46
Marketing intelligence & planning
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
The service industries journal
44
Service business
40
International journal of retail and distribution management
38
Journal of service management
38
Technological forecasting & social change : an international journal
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing
35
Food policy : economics planning and politics of food and agriculture
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Services marketing quarterly
34
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of marketing communications
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
The international review of retail, distribution and consumer research
31
International journal of internet marketing and advertising : IJIMA
28
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ECONIS (ZBW)
5,441
RePEc
1
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
Saved in:
6
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
7
Social influence bias in ratings : a field experiment in the hospitality sector
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
- In:
Tourism economics : the business and finance of tourism …
28
(
2022
)
8
,
pp. 2197-2218
Persistent link: https://www.econbiz.de/10013473857
Saved in:
8
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
9
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
10
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
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