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~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject_exact:"Brand personality"
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Beziehungsmarketing
Brand image
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Hwang, Jinsoo
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Markovic, Stefan
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Mollá Descals, Alejandro
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So, Kevin Kam Fung
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Journal of business research : JBR
81
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58
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Asia Pacific journal of marketing and logistics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of marketing
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Global business review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of consumer studies
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International journal of retail and distribution management
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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ECONIS (ZBW)
1,029
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1
Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty
Nagpal, Era
;
Mundi, Hardeep Singh
;
Singh, Anurag
- In:
International journal of business excellence : IJBEX
30
(
2023
)
4
,
pp. 423-450
Persistent link: https://www.econbiz.de/10014389022
Saved in:
2
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
3
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
4
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
5
Impact of the congruence between brand personality and consumer personality on emotional loyalty : what makes apple and samsung different
Letukytė, Neda
;
Urbonavičius, Sigitas
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10013336017
Saved in:
6
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
9
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
10
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
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