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~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
29,780
Konsumentenverhalten
26,776
Relationship marketing
4,482
Brand management
3,994
Markenführung
3,950
Brand image
3,548
Markenimage
3,484
Customer satisfaction
3,084
Kundenzufriedenheit
2,923
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2,683
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2,683
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2,603
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2,601
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2,550
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2,535
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2,322
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2,275
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2,071
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2,031
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1,850
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1,811
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1,713
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1,713
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1,605
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1,512
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1,502
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1,499
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983
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Han, Heesup
29
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15
So, Kevin Kam Fung
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Klaus, Philipp
14
Prentice, Catherine
13
Japutra, Arnold
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Rahman, Zillur
12
Johnson, Lester W.
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Kumar, Vikas
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Leckie, Civilai
11
Quach, Sara
11
Roy, Sanjit
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Sesé, F. Javier
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Sreejesh, S.
11
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10
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10
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9
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9
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9
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9
Qu, Hailin
9
Rana, Nripendra P.
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9
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9
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Journal of retailing and consumer services
391
Journal of business research : JBR
292
International journal of hospitality management
123
The journal of services marketing
73
The journal of product & brand management
65
Journal of the Academy of Marketing Science
58
Asia Pacific journal of marketing and logistics
57
Journal of travel and tourism marketing
55
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53
Industrial marketing management : the international journal for industrial and high-tech firms
51
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51
International journal of contemporary hospitality management
50
Journal of strategic marketing
50
Marketing intelligence & planning
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Journal of retailing
43
The service industries journal
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Tourism management : research, policies, practice
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Psychology & marketing
38
Service business
38
Journal of service management
37
International journal of retail and distribution management
35
The international review of retail, distribution and consumer research
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Services marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
31
Technological forecasting & social change : an international journal
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of electronic marketing and retailing : IJEMR
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
28
Journal of marketing
28
Journal of marketing analytics : JMA
28
International journal of business excellence : IJBEX
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
26
Journal of service research
26
Journal of internet commerce
25
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4,439
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4221
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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4222
How do customers respond to increased service quality competition?
Buell, Ryan W.
;
Campbell, Dennis W.
;
Frei, Frances X.
- In:
Manufacturing & service operations management : M & SOM
18
(
2016
)
4
,
pp. 585-607
Persistent link: https://www.econbiz.de/10011595012
Saved in:
4223
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
4224
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
Saved in:
4225
Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa
;
Phau, Ian
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
Saved in:
4226
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Saved in:
4227
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
4228
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
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4229
Consumption of financial services : developing a conceptual framework
Minina, Alisa
- In:
The marketing review
16
(
2016
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10011596992
Saved in:
4230
The impacts of customers' observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews
Sreejesh, S.
;
Anusree, M. R.
- In:
Tourism review : the official journal of the AIEST
71
(
2016
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10011597315
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