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~subject:"Bibliometrics"
~subject:"Marketingmanagement"
~subject:"Sustainability"
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conceptual model
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Behl, Abhishek
2
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2
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1
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1
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1
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ECONIS (ZBW)
13
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1
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
4
Redesigning knowledge management through corporate sustainability strategy in the post-pandemic era
Padhy, Prabir Chandra
;
Lathabhavan, Remya
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014388755
Saved in:
5
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
6
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
7
Achieving organizational resilience through complex adaptive systems approach : a conceptual framework
Akpinar, Hatice
;
Özer-Çaylan, Didem
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10013367201
Saved in:
8
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
9
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
10
Corporate social sustainability in supply chains : a thematic analysis of the literature
Sodhi, ManMohan S.
;
Tang, Christopher S.
- In:
International journal of production research
56
(
2018
)
1/2
,
pp. 882-901
Persistent link: https://www.econbiz.de/10011877175
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