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~accessRights:"restricted"
~subject:"Brand"
~subject:"emotions"
~type_genre:"Aufsatz in Zeitschrift"
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Brand
emotions
Emotion
3,900
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1,605
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438
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438
Customer satisfaction
388
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Aufsatz in Zeitschrift
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Sarkar, Abhigyan
5
Sarkar, Juhi Gahlot
5
Hou, Fujun
4
Hussain, Khalid
4
Junaid, Muhammad
4
Phau, Ian
4
Back, Ki-Joon
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Biswas, Soumendu
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Garg, Ruchi
3
Humphrey, Ronald H.
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Madadi, Rozbeh
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Mikkelsen, Elisabeth Naima
3
Moussa, Salim
3
Mukherjee, Jaydeep
3
Torres, Ivonne M.
3
Wong, Amy
3
Wrenn, Mary V.
3
Zúñiga, Miguel Ángel
3
Ahmad, Fayez
2
Ahn, Jiseon
2
Ahuvia, Aaron
2
Ali, Faizan
2
Alnawas, Ibrahim
2
Amin, Muslim
2
Bapat, Dhananjay
2
Bastiaansen, Marcel
2
Battisti, Martina
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Brandão, Amélia Maria Pinto da Cunha
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Chang, Yonghwan
2
Clarke, Theresa B.
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Dhir, Amandeep
2
Fazli-Salehi, Reza
2
Feldman, Elana
2
Fetscherin, Marc
2
Gish, J. Jeffrey
2
Guzman, Francisco
2
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The journal of product & brand management
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of brand management : an international journal
13
Journal of business research : JBR
9
Human relations : towards the integration of the social sciences
8
Journal of hospitality marketing & management
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel and tourism marketing
8
International journal of consumer studies
7
Entrepreneurship theory and practice : ET&P
6
International journal of market research
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
6
Psychology & marketing
6
Services marketing quarterly
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Organization : the interdisciplinary journal of organization, theory and society
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The service industries journal
4
Business & society
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Economic research
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European Sport management quarterly : ESMQ
3
Group & organization management : an international journal
3
International journal of hospitality management
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International small business journal : ISBJ
3
International small business journal : researching entrepreneurship
3
Journal of applied behavioral science
3
Journal of behavioral decision making
3
Journal of business-to-business marketing
3
Journal of consumer marketing
3
Journal of economic issues
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing for higher education
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ECONIS (ZBW)
388
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1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
Women who cry to manipulate others face more backlash than men
Pittarello, Andrea
;
Motro, Daphna
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014473642
Saved in:
3
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
4
Sustainable development in brand loyalty : exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion
Yuan, Jingbo
;
Shahzad, Muhammad Faisal
;
Waheed, Abdul
; …
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1042-1051
Persistent link: https://www.econbiz.de/10014507063
Saved in:
5
Digital anxiety in the finance function : consequences and mitigating factors
Firk, Sebastian
;
Gehrke, Yannik
;
Wolff, Michael
- In:
Journal of management accounting research : JMAR
36
(
2024
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10014507705
Saved in:
6
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
7
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
8
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
9
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
10
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
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