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~accessRights:"restricted"
~subject:"Brand equity"
~subject:"Tourism marketing"
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Brand equity
Tourism marketing
Brand image
4,635
Markenimage
4,635
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3,493
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3,387
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1,719
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1,689
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554
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455
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Pike, Steven
8
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7
Liu, Chih-Hsing
6
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5
Gil Saura, Irene
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5
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5
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4
Ekinci, Yuksel
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Giraldi, Janaina de Moura Engracia
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Hahm, Jeeyeon
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Kaushik, Arun Kumar
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Shuv-Ami, Avichai
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Tasci, Asli DA
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Tung, Vincent Wing Sun
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Wang, Ying
4
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3
Barrio-García, Salvador del
3
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3
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3
Lambkin, Mary
3
Li, Mimi
3
Liu, Fang
3
Lv, Xingyang
3
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Springer International Publishing
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Tourism management : research, policies, practice
52
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46
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38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Tourism management perspectives : TMP
29
Journal of destination marketing & management
26
Tourism analysis : an interdisciplinary tourism & hospitality journal
23
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19
Journal of retailing and consumer services
17
The journal of brand management : an international journal
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Tourism review
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Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
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The journal of product & brand management
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International marketing review
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European journal of marketing : EJM
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Journal of Islamic marketing
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Tourism and hospitality research : THR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of event and festival management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of air transport management
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Global business review
4
International journal of contemporary hospitality management
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International journal of sports marketing & sponsorship
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Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The service industries journal
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Tourism and hospitality research : the surrey quarterly review
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AMS review : official publication of the Academy of Marketing Science
3
Co-creation and well-being in tourism
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IIMB management review
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Journal of business ethics : JOBE
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ECONIS (ZBW)
665
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665
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1
Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael
;
Álvarez-Carmona, Miguel Á.
; …
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 147-182
Persistent link: https://www.econbiz.de/10014452354
Saved in:
2
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
6
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
Animosity and perceived risk in conflict-ridden tourist destinations
Fuchs, Galia
;
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism review
79
(
2024
)
3
,
pp. 688-702
Persistent link: https://www.econbiz.de/10014512306
Saved in:
8
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
9
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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