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~accessRights:"restricted"
~subject:"Brand image"
~subject:"Communication"
~subject:"Online-Handel"
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Search: subject_exact:"Soziale Medien"
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Brand image
Communication
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Social Web
8,358
Social web
8,358
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2,999
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2,967
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2,601
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2,601
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1,310
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1,140
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1,139
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1,092
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1,092
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1,066
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1,066
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1,013
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976
social media
927
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755
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736
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730
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626
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626
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613
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433
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433
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391
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386
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383
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361
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357
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351
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340
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340
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323
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310
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308
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9
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7
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5
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4
Filieri, Raffaele
4
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Holland, Heinrich
4
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Divakaran, Pradeep Kumar Ponnamma
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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University of Pennsylvania. / Operations and Information Management.
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Journal of business research : JBR
98
Journal of retailing and consumer services
71
The journal of product & brand management
35
International journal of internet marketing and advertising : IJIMA
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of management information systems : JMIS
28
Technological forecasting & social change : an international journal
28
Information systems research : ISR
23
The journal of brand management : an international journal
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of hospitality management
20
Electronic commerce research
19
Journal of internet commerce
19
Journal of marketing communications
19
Tourism management : research, policies, practice
19
Journal of promotion management : innovations in planning and applied research
17
Asia Pacific journal of marketing and logistics
16
Springer eBook Collection
16
International journal of advertising : the review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Corporate communications : an international journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
International journal of contemporary hospitality management
13
Journal of strategic marketing
13
Tourism management perspectives : TMP
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International journal of electronic marketing and retailing : IJEMR
11
Journal of communication management : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Global business review
10
International journal of consumer studies
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Journal of marketing
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Psychology & marketing
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SpringerLink / Bücher
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Journal of fashion marketing and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Electronic markets : EM ; the international journal of electronic commerce and business media
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
1,550
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1
Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael
;
Álvarez-Carmona, Miguel Á.
; …
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 147-182
Persistent link: https://www.econbiz.de/10014452354
Saved in:
2
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Did Covid-19 influence adoption of e-commerce among elderly citizens? : the role of social presence, self-efficacy and trust
Ganguly, Boudhayan
;
Nag, Tirthankar
;
Chakraborty, Pritha
- In:
International journal of innovation & sustainable …
18
(
2024
)
1/2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10014443541
Saved in:
5
Small but salient : minority shareholders' innovation attention in interactive online platforms and corporate innovation
Zhang, Qianqian
;
Jiang, Chunzi
;
Liu, Baohua
;
Chan, Kam C.
- In:
The North American journal of economics and finance : a …
69
(
2024
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014445637
Saved in:
6
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
7
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
8
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
9
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
10
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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