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~accessRights:"restricted"
~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Mode
1,096
Fashion
1,072
Consumer behaviour
585
Konsumentenverhalten
585
Bekleidungsindustrie
454
Clothing industry
447
Textilhandel
312
Textile distribution
310
Brand management
251
Markenführung
251
Luxury goods
210
Luxusgüter
210
Lieferkette
167
Supply chain
167
Internationaler Markteintritt
164
Theorie
148
Theory
148
Verkehrsmittelwahl
143
Social Web
137
Social web
137
Sustainability
133
Choice of transport mode
129
Multinationales Unternehmen
129
Transnational corporation
129
China
126
Nachhaltigkeit
123
Auslandsinvestition
114
Foreign investment
114
Online-Marketing
111
Internet marketing
108
Einzelhandel
105
Retail trade
105
Markenimage
100
Online retailing
96
Online-Handel
96
Beziehungsmarketing
86
Relationship marketing
86
Brand
81
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68
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257
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244
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244
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14
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14
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3
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1
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1
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English
263
Author
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Quer Ramón, Diego
5
Andreu, Rosario
4
Bai, Huifeng
4
McColl, Julie
4
Moore, Christopher
4
Puck, Jonas
4
Claver Cortés, Enrique
3
Dikova, Desislava
3
Elia, Stefano
3
Ko, Eunju
3
Piscitello, Lucia
3
Ranfagni, Silvia
3
Rienda, Laura
3
Schwens, Christian
3
Warnaby, Gary
3
Wooster, Rossitza B.
3
Xie, Qunyong
3
Barnes, Liz
2
Blanco, Luisa
2
Blesa, Andreu
2
Brouthers, Keith D.
2
Békés, Gábor
2
Caroli, Matteo
2
Cho, Eunjoo
2
Faraoni, Monica
2
García Canal, Esteban
2
Guercini, Simone
2
Im, Hyunjoo
2
Jaworek, Małgorzata
2
Jiménez-Zarco, Ana Isabel
2
Jin, Byoungho
2
Karaszewski, Włodzimierz
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Li, Wen
2
Liu, Sindy
2
Liu, Yulong
2
Loureiro, Sandra Maria Correia
2
Ma, Jieqiong
2
Mayrhofer, Ulrike
2
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Journal of business research : JBR
21
International business review : the official journal of the European International Business Academy
13
Journal of fashion marketing and management
13
Journal of global fashion marketing : JGfM
10
Journal of retailing and consumer services
9
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
International marketing review
7
Journal of international management
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
The journal of brand management : an international journal
5
European journal of international management : EJIM
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance and trade : EMFT
3
International journal of business and globalisation : IJBG
3
International journal of emerging markets
3
Journal of East-West business
3
Journal of Islamic marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of promotion management : JPM
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Economic modelling
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
International journal of advertising : the review of marketing communications
2
International journal of comparative management
2
International studies of management & organization : ISMO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of management & organization : JMO
2
Journal of management studies : JMS
2
Journal of promotion management : innovations in planning and applied research
2
Market : review for marketing theory and practice
2
Research in international business and finance
2
Springer eBook Collection
2
Technology analysis & strategic management
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
1
Applied economics
1
Apps management and e-commerce transactions in real-time
1
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ECONIS (ZBW)
263
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263
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date (oldest first)
1
The hows and whys of foreign operation
mode
combinations : the role of knowledge processes
O'Higgins, Ciara
;
Andreeva, Tatiana
;
Goya, Nekane Aramburu
- In:
Journal of world business : JWB
57
(
2022
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013191129
Saved in:
2
Entry
mode
selection for a new entrant of the electric vehicle automaker
Fang, Lei
;
Li, Yanlin
;
Govindan, Kannan
- In:
European journal of operational research : EJOR
313
(
2024
)
1
,
pp. 270-280
Persistent link: https://www.econbiz.de/10014456559
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.
;
El Seidi, Reham
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
8
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
9
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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