//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Delphi technique
18
Delphi-Methode
18
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Experten
8
Experts
8
Lieferantenmanagement
7
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Innovation
6
Delphi
5
Game theory
5
Online retailing
5
Online-Handel
5
Spieltheorie
5
Advertising
4
Beziehungsmarketing
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Marketing
4
Relationship marketing
4
Werbung
4
social media
4
Betriebliche Wertschöpfung
3
Brand
3
China
3
more ...
less ...
Online availability
All
Undetermined
Free
65
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Allen, B. J.
1
Andersen, Kirsti Reitan
1
Basuroy, Suman
1
Bun, Maurice J. G.
1
Cantoni, Lorenzo
1
Chimhundu, Ranga
1
Cotte, June
1
Dietrich, Daniel
1
Ebbers, Joris Jan
1
Egermann, Hauke
1
Gretz, Richard T.
1
Herzog, Martin
1
Jacobsen, Grant D.
1
Jang, Hyeong Yu
1
Kackovic, Monika
1
Keh, Hean Tat
1
Kuksov, Dmitri
1
Lepa, Steffen
1
Li, Jinxi Michelle
1
Li, Xi
1
Liao, Chenxi
1
Maeng, Hae Yeong
1
Munzel, Andreas
1
Nguyen, Peter
1
Nobile, Tekila Harley
1
Pedersen, Esben Rahbek Gjerdrum
1
Plotkina, Daria
1
Ravid, Simon Abraham
1
Rouliez, Paulette
1
Russell, Cristel Antonia
1
Schoenrock, Andreas
1
Steffens, Jochen
1
Sun, Jin
1
Thrassou, Alkis
1
Tojib, Dewi
1
Tsarenko, Yelena
1
Viassone, Milena
1
Vrontis, Demetris
1
Wang, Xin
1
Weinberg, Charles B.
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of fashion marketing and management
2
International journal of entrepreneurship and small business : IJESB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
2
Third-party signals and sales to
expert
-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika
;
Bun, Maurice J. G.
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
Saved in:
3
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
4
The differential effects
of
online peer review and
expert
review on service evaluations : the roles
of
confidence and information convergence
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of service research : JSR
21
(
2018
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10011951812
Saved in:
5
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
6
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
7
Sustainability innovators and anchor draggers : a global
expert
study on sustainable fashion
Pedersen, Esben Rahbek Gjerdrum
;
Andersen, Kirsti Reitan
- In:
Journal of fashion marketing and management
19
(
2015
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10011443474
Saved in:
8
Consumers, experts, and online product evaluations : evidence from the brewing industry
Jacobsen, Grant D.
- In:
Journal of public economics
126
(
2015
),
pp. 114-123
Persistent link: https://www.econbiz.de/10011416605
Saved in:
9
The utilisation
of
digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
10
The influence
of
online review exposure on reviewers’ intensity level
of
negative word
of
mouth
Rouliez, Paulette
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012053337
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->