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~subject:"Brand management"
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Brand management
Konsumentenverhalten
27,431
Consumer behaviour
27,430
Customer satisfaction
5,366
Kundenzufriedenheit
5,365
Beziehungsmarketing
5,131
Relationship marketing
5,131
Markenführung
3,980
Dienstleistungsqualität
3,529
Service quality
3,529
Markenimage
3,463
Brand image
3,459
Social Web
2,722
Social web
2,722
Online retailing
2,608
Online-Handel
2,608
Online-Marketing
2,531
Internet marketing
2,518
Brand
2,044
Markenartikel
2,007
Einzelhandel
1,897
Retail trade
1,891
Theory
1,834
Theorie
1,830
Emotion
1,792
Werbewirkung
1,679
Advertising effects
1,677
Viral marketing
1,641
Virales Marketing
1,641
Electronic Commerce
1,613
E-commerce
1,589
Advertising
1,396
Experiment
1,374
Werbung
1,374
Confidence
1,266
Vertrauen
1,263
Holiday behaviour
1,055
Preismanagement
1,055
Urlaubsverhalten
1,055
Pricing strategy
1,054
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1,064
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Article
3,836
Book / Working Paper
143
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3,724
Aufsatz in Zeitschrift
3,724
Aufsatz im Buch
117
Book section
117
Conference paper
50
Konferenzbeitrag
50
Hochschulschrift
27
Aufsatzsammlung
19
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9
Graue Literatur
7
Non-commercial literature
7
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6
Collection of articles of several authors
6
Sammelwerk
6
Thesis
6
Working Paper
6
Lehrbuch
2
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1
Conference proceedings
1
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1
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1
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1
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1
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English
3,917
German
62
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Loureiro, Sandra Maria Correia
22
Han, Heesup
20
Ko, Eunju
20
Sarkar, Abhigyan
19
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Guzman, Francisco
16
Phau, Ian
16
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
13
Hollebeek, Linda D.
12
Paul, Justin
12
Rahman, Zillur
12
Veloutsou, Cleopatra
12
Ahn, Jiseon
11
Kunkel, Thilo
11
Park, Jungkun
11
Septianto, Felix
11
Chen, Qimei
10
Dens, Nathalie
10
King, Ceridwyn
10
Kumar, Vikas
10
Pelsmacker, Patrick de
10
Romaniuk, Jenni
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Valette-Florence, Pierre
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Johnson, Lester W.
9
Rather, Raouf Ahmad
9
Augusto, Mário Gomes
8
Back, Ki-Joon
8
Fatma, Mobin
8
Fazli-Salehi, Reza
8
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Springer Fachmedien Wiesbaden
9
Edward Elgar Publishing
2
NetLibrary, Inc
2
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie
1
Society for Consumer Psychology.
1
Springer International Publishing
1
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Published in...
All
Journal of business research : JBR
347
Journal of retailing and consumer services
220
The journal of product & brand management
184
The journal of brand management : an international journal
174
Asia Pacific journal of marketing and logistics
65
International journal of hospitality management
64
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
51
Psychology & marketing
51
SpringerLink / Bücher
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing intelligence & planning
45
Journal of international consumer marketing
42
Journal of strategic marketing
40
European journal of marketing : EJM
38
International journal of internet marketing and advertising : IJIMA
38
International marketing review
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
32
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of global marketing
27
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of hospitality marketing & management
26
Journal of travel and tourism marketing
26
International journal of contemporary hospitality management
25
Global business review
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of promotion management : JPM
24
International journal of market research
23
Journal of global fashion marketing : JGfM
23
Journal of marketing management : MM
23
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ECONIS (ZBW)
3,979
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1
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
2
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
3
When frontline robots emerge: the double-edged-sword effect of anticipated trust on intention to switch brands after service failure
Cui, Jinsheng
;
Zhang, Mengwei
;
Zhong, Jianan
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 842-872
Persistent link: https://www.econbiz.de/10014448129
Saved in:
4
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
5
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
6
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad
- In:
EuroMed journal of management : EMJM
6
(
2024
)
1
,
pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
Saved in:
9
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
10
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
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