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~accessRights:"restricted"
~subject:"Business-to-business marketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Business-to-business marketing
USA
B-to-B-Marketing
954
Lieferantenmanagement
699
Supplier relationship management
699
Relationship marketing
344
Beziehungsmarketing
340
Selling
144
Verkauf
144
Marketing management
141
Marketingmanagement
141
E-commerce
138
Electronic Commerce
138
Salespeople
136
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136
B2B
121
Consumer behaviour
115
Konsumentenverhalten
115
Social Web
108
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108
Brand management
92
Markenführung
92
Betriebliche Wertschöpfung
86
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86
Internet marketing
81
Online-Marketing
81
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66
Unternehmensnetzwerk
66
Innovation
65
Customer satisfaction
59
Kundenzufriedenheit
59
Customer value
58
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58
B2B marketing
55
Customer integration
52
Kundenintegration
52
Bibliometrics
51
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51
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954
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Aufsatz in Zeitschrift
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954
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37
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Svensson, Göran
12
Di Benedetto, C. Anthony
11
Rangarajan, Deva
11
Lindgreen, Adam
10
Agnihotri, Raj
9
Johnston, Wesley J.
9
Mora Cortez, Roberto
9
Casidy, Riza
8
Keränen, Joona
8
Sharma, Arun
8
Terho, Harri
8
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Mohan, Mayoor
7
Sharma, Piyush
7
Chatterjee, Sheshadri
6
Corsaro, Daniela
6
Høgevold, Nils M.
6
Itani, Omar S.
6
Kleinaltenkamp, Michael
6
Naudé, Peter
6
Nyadzayo, Munyaradzi W.
6
Bag, Surajit
5
Barry, James M.
5
Bush, Alan J.
5
Chaudhuri, Ranjan
5
Eggert, Andreas
5
Ehret, Michael
5
Gupta, Shivam
5
Johnson, Jeff S.
5
Kim, Kyung Hoon
5
Lim, Weng Marc
5
Otero-Neira, Carmen
5
Ritter, Thomas
5
Rod, Michel
5
Salonen, Anna
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Borgh, Michel van der
4
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
353
The journal of business & industrial marketing
114
Journal of business research : JBR
87
Journal of business-to-business marketing
62
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Journal of personal selling & sales management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
Journal of customer behaviour
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of business environment : IJBE
4
Marketing theory
4
Asia Pacific business review
3
Corporate reputation review : an international journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence : IJBEX
3
International journal of logistics : research and applications
3
International journal of services and operations management
3
Italian journal of marketing : ITJM
3
Journal of marketing analytics : JMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of purchasing and supply management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of revenue and pricing management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Total quality management & business excellence
3
Academy of Management journal : AMJ
2
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ECONIS (ZBW)
954
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954
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1
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply...
Cao, Bin
;
Dubey, Rameshwar
;
Luo, Zongwei
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10014473051
Saved in:
5
Impact of various structural attributes on B2B sustainability positioning
Gogia, Divya
;
Gupta, Sandeep Kumar
;
Rathi, Priya
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 388-406
Persistent link: https://www.econbiz.de/10014473063
Saved in:
6
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
7
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
8
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
9
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
10
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
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