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~subject:"Case study"
~subject:"India"
~subject:"Marketing management"
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
4
An assimilation maturity model for IT governance and auditing
Dutta, Amitava
;
Roy, Rahul
;
Seetharaman, Priya
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013259498
Saved in:
5
CSR and nation building agenda in India : an accounting framework for "multiplier" effect of Corporate Social Responsibility
Pathak, Taral
;
Tewari, Ruchi
- In:
CSR and sustainability in the public sector
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012287340
Saved in:
6
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
7
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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8
The role of control power allocation in service supply chains : model analysis and empirical examination
Liu, Weihua
;
Wang, Shuqing
;
Chen, Lujie
- In:
Journal of purchasing and supply management
23
(
2017
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011730799
Saved in:
9
Mapping a product-service-system delivering defence avionics availability
Settanni, Ettore
;
Thenent, Nils Elias
;
Newnes, Linda B.
; …
- In:
International journal of production economics
186
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011697096
Saved in:
10
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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