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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Higher education institution"
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Search: subject:"Nonprofit-Marketing"
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Consumer behaviour
Higher education institution
Nonprofit-Marketing
231
Nonprofit marketing
230
Nonprofit-Organisation
126
Nonprofit organization
125
Fundraising
109
Charity
52
Wohltätigkeit
52
Charitable organization
50
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50
Marketing management
46
Marketingmanagement
46
Konsumentenverhalten
41
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32
Markenführung
32
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24
Altruismus
24
Internet marketing
24
Online-Marketing
24
Advertising effects
22
Hochschule
22
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22
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20
Social web
20
Beziehungsmarketing
18
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18
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18
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17
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16
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nonprofit marketing
16
Cause-Related Marketing
15
Cause-related marketing
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Nonprofit management
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Nonprofit-Management
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Bae, Mikyeung
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Li, Yexin Jessica
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1
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1
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1
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1
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1
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1
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International review on public and non-profit marketing
11
Journal of marketing for higher education
6
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of philanthropy and marketing
2
Journal of strategic marketing
2
Australasian marketing journal
1
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1
Edward Elgar E-Book Archive
1
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1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
Nonprofit management & leadership
1
Psychology & marketing
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Scandinavian journal of management
1
Services marketing quarterly
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
Strategic corporate communication in the digital age
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
The marketing review
1
essentials
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1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
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2
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
3
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
4
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
5
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
6
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
7
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
8
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
9
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
10
Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
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