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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Konsumentenverhalten
Virales Marketing
Online-Marketing
5,451
Internet marketing
5,355
Social Web
2,975
Social web
2,975
Online retailing
1,059
Online-Handel
1,059
Viral marketing
1,014
Brand management
937
Markenführung
937
Werbewirkung
935
Advertising effects
933
Advertising
849
Electronic Commerce
841
Beziehungsmarketing
839
Relationship marketing
839
Werbung
836
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815
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652
Markenimage
556
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554
social media
478
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434
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430
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393
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329
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284
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271
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266
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256
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Customer satisfaction
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Dwivedi, Yogesh Kumar
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Rita, Paulo
11
Ko, Eunju
10
Filieri, Raffaele
9
Okumus, Fevzi
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Wu, Luorong
8
Kannan, P. K.
7
Loureiro, Sandra Maria Correia
7
Pauwels, Koen
7
Rahman, Zillur
7
Sreejesh, S.
7
Xie, Karen L.
7
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6
Choi, Yung Kyun
6
Fan, Weiguo
6
Hollebeek, Linda D.
6
Hudders, Liselot
6
Khan, Imran
6
Kim, Jong Min
6
King, Karen Whitehill
6
Liang, Sai
6
Liébana-Cabanillas, Francisco
6
Mariani, Marcello M.
6
Pelsmacker, Patrick de
6
Phua, Joe
6
Quach, Sara
6
Rana, Nripendra P.
6
Roy, Gobinda
6
Ruiz Mafe, Carla
6
Schivinski, Bruno
6
Stephen, Andrew T.
6
Vashisht, Devika
6
Yoon, Sukki
6
Abbasi, Amir Zaib
5
Arora, Taanika
5
Bernritter, Stefan F.
5
Bijmolt, Tammo H. A.
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Springer International Publishing
1
Taylor and Francis.
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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Journal of business research : JBR
190
Journal of retailing and consumer services
136
International journal of internet marketing and advertising : IJIMA
77
International journal of advertising : the review of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of marketing communications
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
51
Journal of internet commerce
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The journal of product & brand management
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
32
Tourism management : research, policies, practice
32
Information systems research : ISR
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
25
Journal of hospitality marketing & management
25
Journal of management information systems : JMIS
25
International journal of advertising : the quarterly review of marketing communications
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
22
Marketing intelligence & planning
22
International journal of consumer studies
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
SpringerLink / Bücher
20
Journal of consumer marketing
19
Psychology & marketing
19
Young consumers : insight and ideas for responsible marketers
19
International journal of technology marketing : IJTMkt
18
Journal of international consumer marketing
18
Journal of marketing research
18
Journal of promotion management : JPM
18
Journal of advertising research
17
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ECONIS (ZBW)
2,805
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1
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2,805
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
The power of social media fitness influencers on supplements : how they affect buyer's purchase decision?
Kumar, Nilesh
;
Nawaz, Zubair
;
Samerguy, Pavitra
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014478300
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Zhao, Kai
;
Zhao, Jinkai
;
Yuan, Xiaoling
;
Jiang, Yonghong
; …
- In:
Applied economics
56
(
2024
)
5
,
pp. 537-557
Persistent link: https://www.econbiz.de/10014440093
Saved in:
5
How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Xu, Yingwei
;
Wu, Haibo
;
Li, Rui
- In:
Applied economics letters
31
(
2024
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10014442036
Saved in:
6
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
7
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
8
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
9
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
10
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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