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~subject:"Consumer behaviour"
~subject:"Kundenwert"
~subject:"Markenführung"
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ECONIS (ZBW)
243
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
6
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
7
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
8
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
9
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
10
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
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