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Consumer behaviour
Bibliometrics
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Paul, Justin
4
Dhir, Amandeep
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Perez-Vega, Rodrigo
3
Rahman, Zillur
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Thaichon, Park
3
Wang, Xueqin
3
Yuen, Kum Fai
3
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2
Basu, Rituparna
2
Behl, Abhishek
2
Bindra, Sunali
2
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2
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2
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2
Kumar, Prashant
2
Nosi, Costanza
2
Pedeliento, Giuseppe
2
Shabbirhusain RV
2
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2
Singh, Kandarp
2
Solerio, Chiara
2
Vrontis, Demetris
2
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2
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International journal of consumer studies
23
Journal of business research : JBR
18
The marketing review
5
Journal of consumer marketing
4
Marketing intelligence & planning
4
Journal of retailing and consumer services
3
Management review quarterly
3
Technological forecasting & social change : an international journal
3
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3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
European journal of marketing
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of retail and distribution management
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Management research review
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
A Research Agenda for Service Marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Electronic commerce research
1
European journal of operational research : EJOR
1
Information systems and e-business management : ISeB
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business forecasting and marketing intelligence : IJBFMI
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of quality and service sciences
1
International journal of sport management and marketing : IJSMM
1
International journal of wine business research
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ECONIS (ZBW)
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51
Electronic retailing : mapping the past for informing the future
Bansal, Sanchita
;
Nangia, Priya
;
Singh, Shifali
;
Garg, Isha
- In:
The international review of retail, distribution and …
33
(
2023
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10014293218
Saved in:
52
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
53
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
54
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
55
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
56
Mapping the concept of online purchase experience : a review and bibliometric analysis
Anas, Mohammad
;
Khan, Mohammed Naved
;
Uddin, S. M. Fatah
- In:
International journal of quality and service sciences
15
(
2023
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014380814
Saved in:
57
Consumer responses to sustainable product branding strategies : a
literature
review
and future research agenda
Fatemi, Hajar
;
Leijerholt, Ulrika
;
Rezvani, Zeinab
; …
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10014380985
Saved in:
58
Pain (and pleasure) in marketing and consumption : an integrative
literature
review
and directions for future research
Kastanakis, Minas N.
;
Magrizos, Solon
;
Kampouri, Katerina
- In:
Journal of business research : JBR
140
(
2022
),
pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
Saved in:
59
Citizen experience in public transport : a systematic review and future research agenda
Rincon-Novoa, Jeisson
;
Rojas-Berrio, Sandra
; …
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 540-557
Persistent link: https://www.econbiz.de/10013162291
Saved in:
60
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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