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~accessRights:"restricted"
~subject:"Event marketing"
~subject:"Sponsoring"
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Search: subject_exact:"Event-Marketing"
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Event marketing
Sponsoring
Event-Marketing
340
Consumer behaviour
110
Konsumentenverhalten
110
Großveranstaltung
85
Sportveranstaltung
84
Sport event
83
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82
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70
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68
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59
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54
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53
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53
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52
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51
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51
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50
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50
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48
Tourismusmarketing
48
Brand management
43
Markenführung
43
Deutschland
35
Germany
35
Sport
30
Sports
30
Brand image
28
Markenimage
28
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26
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26
Experiential marketing
25
Destination management
21
Destinationsmanagement
21
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19
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Zanger, Cornelia
12
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7
Luppold, Stefan
7
Taheri, Babak
5
Dams, Colja M.
4
Drengner, Jan
4
Holzbaur, Ulrich
4
Wong, IpKin Anthony
4
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3
Gursoy, Dogan
3
Lovegrove, Hannah
3
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3
Schnitzer, Martin
3
Thinius, Jochen
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3
Ai, Chi-Han
2
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2
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2
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2
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2
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2
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2
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2
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2
Fuglsang, Lars
2
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2
Jahn, Steffen
2
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2
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Kashif Hussain
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Kastner, Olga Louisa
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Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
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Wissenschaftliche Konferenz Eventforschung <8., 2016, Chemnitz>
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SpringerLink / Bücher
35
International journal of event and festival management
20
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
12
International journal of contemporary hospitality management
11
Springer eBook Collection
11
Tourism management perspectives : TMP
11
Journal of business research : JBR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Markenkommunikation und Beziehungsmarketing
10
essentials
10
Sport management review
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of retailing and consumer services
5
International journal of hospitality management
4
Research
4
Scandinavian journal of hospitality and tourism
4
Springer eBook Collection / Business and Economics
4
Edward Elgar E-Book Archive
3
Event tourism in Asian countries : challenges and prospects
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Brand the Future : systematische Markenentwicklung im B2B
2
Essentials
2
European Sport management quarterly : ESMQ
2
Forschung und Praxis an der FHWien der WKW
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of marketing
2
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2
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ECONIS (ZBW)
311
RePEc
1
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1
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
2
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
5
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
6
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
7
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
8
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
9
How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Duignan, Michael B.
;
Zou, Suiwen
;
Park, Jeongeun
; …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458590
Saved in:
10
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
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