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~accessRights:"restricted"
~subject:"Experten"
~subject:"Experts"
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Search: expert journal of marketing
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Experten
Experts
Delphi technique
18
Delphi-Methode
18
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Lieferantenmanagement
7
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Innovation
6
Delphi
5
Game theory
5
Online retailing
5
Online-Handel
5
Spieltheorie
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Marketing
4
Relationship marketing
4
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social media
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English
8
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Akçura, M. Tolga
1
Allen, B. J.
1
Basuroy, Suman
1
Cotte, June
1
Dai, Tinglong
1
Du, Shaofu
1
Gretz, Richard T.
1
Jacobsen, Grant D.
1
Kunz, Werner
1
Li, Xi
1
Munzel, Andreas
1
Nguyen, Peter
1
Nie, Tengfei
1
Obal, Michael
1
Ozdemir, Zafer D.
1
Peng, Xuefeng
1
Plotkina, Daria
1
Ravid, Simon Abraham
1
Singh, Shubhranshu
1
Wang, Xin
1
Zhu, Yangguang
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Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of management information systems : JMIS
1
Journal of public economics
1
Journal of retailing and consumer services
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Multichannel design and pricing in vertically differentiated
expert
service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
2
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
3
Conspicuous by its absence : diagnostic
expert
testing under uncertainty
Dai, Tinglong
;
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
Saved in:
4
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
5
A strategic analysis
of
multi-channel
expert
services
Akçura, M. Tolga
;
Ozdemir, Zafer D.
- In:
Journal of management information systems : JMIS
34
(
2017
)
1
,
pp. 206-231
Persistent link: https://www.econbiz.de/10011709812
Saved in:
6
Cross-cultural differences in uses
of
online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
7
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
8
Consumers, experts, and online product evaluations : evidence from the brewing industry
Jacobsen, Grant D.
- In:
Journal of public economics
126
(
2015
),
pp. 114-123
Persistent link: https://www.econbiz.de/10011416605
Saved in:
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