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~accessRights:"restricted"
~subject:"Germany"
~subject:"Low-cost strategy"
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Aldi and Lidl: From Germany to the rest of the world
Schmid, Stefan
;
Dauth, Tobias
;
Kotulla, Thomas
;
Orban, …
- In:
Internationalization of business : cases on strategy …
,
(pp. 81-98)
.
2018
Persistent link: https://www.econbiz.de/10011957776
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
Intra- and inter-format competition among discounters and supermarkets
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Gielens, Katrijn
; …
-
2008
Persistent link: https://www.econbiz.de/10003760567
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