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~accessRights:"restricted"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Internationales Marketing
Rules of origin
135
Ursprungsregeln
135
Designation of origin
118
Herkunftsbezeichnung
118
Consumer behaviour
101
Konsumentenverhalten
101
Brand image
79
Markenimage
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Brand management
33
Country of origin
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33
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28
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country of origin
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International marketing
16
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National culture
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China
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Multinationales Unternehmen
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Consumer ethnocentrism
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Carneiro, Jorge Manoel Teixeira
2
Balabanis, George
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Bhat, Vasanthakumar N.
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Chae, Myung-Su
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Clancy, Richard
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Comello, Maria Leonora Nori G.
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Costa, Camila
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Diamantopoulos, Adamantios
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Dreifalt, Nathalie
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Drennan, Todd
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Faria, Flávio Silva
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Giraldi, Janaina de Moura Engracia
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Goldszmidt, Rafael
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Guina, Fernanda de Tavares Canto
1
Herz, Marc
1
Hornikx, Jos
1
Koschate-Fischer, Nicole
1
Lee, Hyeri
1
Lee, Suman
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Lew, Yong Kyu
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Lindh, Cecilia Thilenius
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Magnusson, Peter
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Meurs, Frank van
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Miranda Encarnación, José Antonio
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Moon, Byeong-joon
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Rius-Ulldemolins, Joaquim
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Siamagka, Niloletta-Theofania
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Westjohn, Stanford A.
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International marketing review
4
Journal of international consumer marketing
2
Asia Pacific business review
1
Business history
1
International business review : the official journal of the European International Business Academy
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
3
A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Drennan, Todd
;
Lindh, Cecilia Thilenius
;
Dreifalt, Nathalie
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 275-299
Persistent link: https://www.econbiz.de/10014424100
Saved in:
4
Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan
;
Comello, Maria Leonora Nori G.
;
Lee, Suman
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
Saved in:
5
The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
Saved in:
6
The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio
- In:
Business history
62
(
2020
)
3
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
Saved in:
7
A gravity model for country of origin consumer evaluations
Bhat, Vasanthakumar N.
- In:
International journal of applied behavioral economics : …
8
(
2019
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012113593
Saved in:
8
Drivers of consumers' foreign products purchase : a test of an integrative model
Ur Rahman, Saleem
- In:
Journal for global business advancement : JGBA
11
(
2018
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011979860
Saved in:
9
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
10
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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