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~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Konsumentenverhalten
25,510
Consumer behaviour
25,507
Beziehungsmarketing
4,222
Brand management
3,779
Markenführung
3,779
Brand image
3,324
Markenimage
3,324
Customer satisfaction
2,791
Kundenzufriedenheit
2,790
Social Web
2,502
Social web
2,502
Online retailing
2,443
Online-Handel
2,443
Online-Marketing
2,374
Dienstleistungsqualität
2,196
Service quality
2,196
Brand
1,972
Markenartikel
1,938
Einzelhandel
1,745
Retail trade
1,745
Emotion
1,630
Advertising effects
1,628
Werbewirkung
1,628
Viral marketing
1,516
Virales Marketing
1,516
E-commerce
1,428
Electronic Commerce
1,417
Theory
1,389
Theorie
1,384
Advertising
1,323
Werbung
1,297
Experiment
1,278
Confidence
1,146
Vertrauen
1,143
Preismanagement
968
Pricing strategy
968
Personality psychology
943
Persönlichkeitspsychologie
943
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902
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Book / Working Paper
187
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Article in journal
5,885
Aufsatz in Zeitschrift
5,885
Aufsatz im Buch
181
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181
Conference paper
56
Konferenzbeitrag
56
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1
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1
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English
6,047
German
19
Author
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Han, Heesup
29
Hollebeek, Linda D.
26
Mattila, Anna S.
21
Loureiro, Sandra Maria Correia
17
Ahn, Jiseon
16
Dwivedi, Yogesh Kumar
16
Khan, Imran
16
Kumar, V.
16
Quach, Sara
16
Rather, Raouf Ahmad
16
Sreejesh, S.
16
Grewal, Dhruv
14
Klaus, Philipp
14
Verhoef, Peter C.
14
Balaji, M. S.
13
Ko, Eunju
13
Kumar, Vikas
13
Prentice, Catherine
13
Rahman, Zillur
13
So, Kevin Kam Fung
13
Wu, Luorong
13
Japutra, Arnold
12
Roy, Sanjit
12
Bijmolt, Tammo H. A.
11
Fatma, Mobin
11
Filieri, Raffaele
11
Gil Saura, Irene
11
Rita, Paulo
11
Sarkar, Abhigyan
11
Sesé, F. Javier
11
Wong, IpKin Anthony
11
Back, Ki-Joon
10
Bilgihan, Anil
10
Hanks, Lydia
10
Johnson, Lester W.
10
Leckie, Civilai
10
McLean, Graeme J.
10
Park, Jungkun
10
Rana, Nripendra P.
10
Sarkar, Juhi Gahlot
10
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Journal of retailing and consumer services
484
Journal of business research : JBR
404
International journal of hospitality management
161
The journal of product & brand management
86
International journal of internet marketing and advertising : IJIMA
81
The journal of services marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of marketing communications
74
Asia Pacific journal of marketing and logistics
71
Journal of promotion management : innovations in planning and applied research
71
International journal of advertising : the review of marketing communications
69
International journal of contemporary hospitality management
68
Journal of hospitality marketing & management
67
Journal of travel and tourism marketing
64
Journal of the Academy of Marketing Science
62
The journal of brand management : an international journal
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Journal of internet commerce
57
Tourism management : research, policies, practice
56
Marketing intelligence & planning
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
53
Journal of retailing
52
Psychology & marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Technological forecasting & social change : an international journal
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
47
Service business
46
The service industries journal
46
Journal of marketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
International journal of retail and distribution management
41
Journal of service management
38
The international review of retail, distribution and consumer research
36
International journal of consumer studies
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Electronic commerce research
34
European journal of marketing
34
International journal of electronic marketing and retailing : IJEMR
34
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ECONIS (ZBW)
6,066
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1
Liquid consumption and Islam : The Continual Drift Adjustment (CDA) framework
Allayarova, Nilufar
;
Kadirov, Djavlonbek
;
Krisjanous, Jayne
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10014451909
Saved in:
2
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
3
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
4
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
5
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
6
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
7
Product and service innovation with customer recognition
Li, Jiaoyang
- In:
Decision sciences
55
(
2024
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10014473255
Saved in:
8
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
9
The power of social media fitness influencers on supplements : how they affect buyer's purchase decision?
Kumar, Nilesh
;
Nawaz, Zubair
;
Samerguy, Pavitra
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014478300
Saved in:
10
The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers' internal and behavioral responses : evidence from Guilan Province in Ira...
Zidehsaraei, Maryam
;
Esmaeilpour, Reza
;
Akbari, Mohsen
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014479262
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