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~subject:"Internet marketing"
~subject:"Retail trade"
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Internet marketing
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Markenartikel
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Gómez-Suárez, Mónica
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Khan, Imran
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Ko, Eunju
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Rita, Paulo
4
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3
Azar, Salim L.
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Bernritter, Stefan F.
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Dekimpe, Marnik G.
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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39
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21
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European journal of operational research : EJOR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of internet marketing and advertising : IJIMA
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7
International journal of retail and distribution management
6
Transportation research / E : an international journal
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5
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5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The international review of retail, distribution and consumer research
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Business horizons
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Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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3
International journal of business and globalisation : IJBG
3
International journal of hospitality management
3
International journal of market research
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of global marketing
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
6
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
9
When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
Saved in:
10
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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