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~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Book section"
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Brand
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Fashion branding and communication : core strategies of European luxury brands
3
Leveraging computer-mediated marketing environments
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The role of brands in an era of over-information
2
Big data marketing strategies for superior customer experience
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building consumer-brand relationship in luxury brand management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Contemporary case studies on fashion production, marketing and operations
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Developing successful global strategies for marketing luxury brands
1
Economic, educational, and touristic development in Asia
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
Geo-economic perspectives in the global environment
1
Global luxury : organizational change and emerging markets since the 1970s
1
Handbook of research on digital transformation management and tools
1
Handbook of research on driving industrial competitiveness with innovative design principles
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Management and information technology in the digital era : challenges and perspectives
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Marketing accountability for marketing and non-marketing outcomes
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New techniques for brand management in the healthcare sector
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Public relations for social responsibility : affirming DEI commitment with action
1
Regional studies on economic growth, financial economics and management : proceedings of the 19th Eurasia Business and Economics Society Conference
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Strategic uses of social media for improved customer retention
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
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"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
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2
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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3
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
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4
Neuromarketing vs. brands
Küçün, Nihan Tomris
- In:
The role of brands in an era of over-information
,
(pp. 71-97)
.
2023
Persistent link: https://www.econbiz.de/10014365832
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5
The use of digital technologies for traceability : an analysis of consumer and firm perceptions
Pacchera, Francesco
;
Cagnetti, Chiara
;
Provenzano, …
- In:
The role of brands in an era of over-information
,
(pp. 123-145)
.
2023
Persistent link: https://www.econbiz.de/10014365836
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6
What do Twitter users think of top fast food brands? : exploring public opinion using a sentiment analysis approach
Allen, Cristina
- In:
Big data marketing strategies for superior customer …
,
(pp. 217-245)
.
2023
Persistent link: https://www.econbiz.de/10014365905
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7
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
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8
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
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9
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
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10
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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