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~accessRights:"restricted"
~subject:"Kundenintegration"
~subject:"Persönlichkeitspsychologie"
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Kundenintegration
Persönlichkeitspsychologie
Markentreue
400
Brand loyalty
389
Consumer behaviour
337
Konsumentenverhalten
337
Brand management
326
Markenführung
326
Beziehungsmarketing
311
Relationship marketing
311
Markenimage
255
Brand image
254
Brand
243
Markenartikel
243
brand loyalty
105
Social Web
92
Social web
92
Customer satisfaction
88
Kundenzufriedenheit
88
Internet marketing
73
Online-Marketing
73
Confidence
50
Vertrauen
50
Emotion
42
Kundenbindung
35
Customer retention
31
Customer integration
26
Personality psychology
26
Viral marketing
24
Virales Marketing
24
Brand trust
21
Hotel industry
21
Hotellerie
21
brand trust
19
Einzelhandel
18
Retail trade
17
Advertising effects
16
Marketing management
16
Structural equation model
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16
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Ahn, Jiseon
2
Forehand, Mark
2
Huber, Frank
2
Islam, Jamid Ul
2
Rather, Raouf Ahmad
2
Reed, Americus, II
2
Solem, Birgit Andrine Apenes
2
Tran, Trang
2
Agarwal, Kirti
1
Aluri, Ajay
1
Amelia, Maria Veronica
1
Appiah, Dominic
1
Aslam, Wajeeha
1
Back, Ki-Joon
1
Benhabib, Abderrezzak
1
Bidmon, Sonja
1
Bilgihan, Anil
1
Bozkurt, Siddik
1
Brannen, Jane
1
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1
Büttner, Miriam
1
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1
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Chou, Wen-Hao Winston
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1
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1
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1
Fabrize, Robert
1
Farhat, Kashif
1
Faßnacht, Martin
1
Frisby, Cynthia M.
1
Gligor, David
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Hall, Justin R.
1
Han, Heesup
1
Han, Jinhee
1
Harrigan, Paul
1
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The journal of product & brand management
7
Journal of retailing and consumer services
4
The journal of brand management : an international journal
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Edward Elgar E-Book Archive
1
Exploring the rise of fandom in contemporary consumer culture
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Psychology & marketing
1
Research handbooks in business and management series
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
The service industries journal
1
Theoretical economics letters
1
Tourism management : research, policies, practice
1
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1
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
2
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
8
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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