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~accessRights:"restricted"
~subject:"Luxury goods"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Luxury goods
Marketingmanagement
Brand management
5,473
Markenführung
5,473
Consumer behaviour
3,678
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3,678
Brand image
3,286
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3,286
Brand
2,198
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2,151
Beziehungsmarketing
1,309
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1,309
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987
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987
Internet marketing
846
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846
Advertising effects
563
Werbewirkung
563
Marketing management
459
Luxusgüter
400
Brand loyalty
350
Advertising
344
Customer satisfaction
342
Kundenzufriedenheit
342
Emotion
325
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324
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292
Einzelhandel
271
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271
Personality psychology
241
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Viral marketing
241
Virales Marketing
241
Confidence
236
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235
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233
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219
Kundenintegration
219
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217
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Ko, Eunju
16
Phau, Ian
12
Melewar, T. C.
11
Valette-Florence, Pierre
8
Park, Jungkun
7
Septianto, Felix
7
Bang, Nguyen
6
Seo, Yuri
6
Shukla, Paurav
6
Atwal, Glyn
5
Foroudi, Pantea
5
Laukkanen, Tommi
5
Loureiro, Sandra Maria Correia
5
Paul, Justin
5
Powell, Shaun M.
5
Shimul, Anwar Sadat
5
Ahn, Jiseon
4
Balmer, John M.T.
4
Bang Nguyen Viet
4
Cheah, Isaac
4
Dion, Delphine
4
Gupta, Suraksha
4
Hirvonen, Saku
4
Hyun, Hyowon
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Mingione, Michela
4
Pathak, Abhishek
4
Pitt, Leyland F.
4
Quach, Sara
4
Sung, Billy
4
Taylor, Charles Raymond
4
Thaichon, Park
4
Wiedmann, Klaus-Peter
4
Aiello, Gaetano
3
Anees-ur-Rehman, Muhammad
3
Baghi, Ilaria
3
Balmer, John M. T.
3
Barrio-García, Salvador del
3
Boisvert, Jean
3
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Journal of business research : JBR
100
The journal of brand management : an international journal
52
Journal of retailing and consumer services
40
The journal of product & brand management
37
Journal of fashion marketing and management
20
Journal of global fashion marketing : JGfM
17
International journal of advertising : the review of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing communications
13
Journal of strategic marketing
13
International journal of hospitality management
12
European journal of marketing : EJM
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International marketing review
10
Journal of promotion management : innovations in planning and applied research
9
Journal of the Academy of Marketing Science
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
8
The marketing review
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
7
European management journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of retailing
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of internet commerce
6
Journal of promotion management : JPM
6
The journal of asset management
6
Business horizons
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
International journal of wine business research : IJWBR
5
Journal of current issues and research in advertising
5
Journal of marketing
5
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ECONIS (ZBW)
820
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820
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1
Speedy activists : how firm response time to sociopolitical events influences consumer behavior
Nam, Jimin
;
Balakrishnan, Maya
;
De Freitas, Julian
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014370529
Saved in:
2
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
3
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
4
Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts
Wallach, Karen Anne
;
Popovich, Deidre
- In:
Journal of public policy & marketing
42
(
2023
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014228909
Saved in:
5
Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David
;
Roeraas, Erik
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
Saved in:
6
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
7
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
8
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
9
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
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