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~accessRights:"restricted"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
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Brand
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2,460
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Sarkar, Abhigyan
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Bang, Nguyen
10
Baumgarth, Carsten
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Guzman, Francisco
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Phau, Ian
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Schmidt, Holger J.
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
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Han, Heesup
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Romaniuk, Jenni
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Trinh, Giang
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Foroudi, Pantea
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Kumar, Vikas
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Paul, Justin
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Ilicic, Jasmina
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Johnson, Lester W.
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King, Ceridwyn
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Pathak, Abhishek
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Shukla, Paurav
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Torres, Pedro M.
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Palgrave Macmillan <Firma>
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Society for Consumer Psychology.
1
Taylor and Francis.
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Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of retailing and consumer services
127
Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Psychology & marketing
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SpringerLink / Bücher
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Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
European journal of marketing
26
European journal of marketing : EJM
25
International journal of hospitality management
25
Marketing letters : a journal of research in marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of promotion management : innovations in planning and applied research
23
International journal of market research
20
Journal of strategic marketing
20
International journal of advertising : the review of marketing communications
19
International journal of consumer studies
19
Journal of fashion marketing and management
19
Journal of international consumer marketing
19
Journal of the Academy of Marketing Science
19
International marketing review
17
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of marketing
17
Journal of retailing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of retail and distribution management
15
Journal of Islamic marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Business horizons
14
Global business review
14
International journal of contemporary hospitality management
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of hospitality marketing & management
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ECONIS (ZBW)
2,493
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1
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
2
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
3
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures
Lou, Yaqi
;
He, Zhen
;
Feng, Lipan
;
Cai, Keyuan
;
He, Shuguang
- In:
International transactions in operational research : a …
29
(
2022
)
2
,
pp. 1308-1325
Persistent link: https://www.econbiz.de/10012795844
Saved in:
5
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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6
Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
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7
Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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8
The influence of price and brand on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.
;
Ahmed, Gouher
;
Amponsah, Christian Tabi
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
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9
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
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10
Manufacturer's sales format selection and information sharing strategy of platform with a private brand
Liu, Peng
;
Rong, Zhang
;
Wang, Ya
;
Yang, Hailong
;
Bin, Liu
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10014473022
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