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~subject:"Markenimage"
~type_genre:"Konferenzbeitrag"
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Markenimage
Consumer behaviour
239
Konsumentenverhalten
239
Brand management
50
Markenführung
50
Beziehungsmarketing
43
Relationship marketing
43
Brand image
37
Einzelhandel
36
Retail trade
36
Brand
33
Markenartikel
33
Online retailing
31
Online-Handel
31
Customer satisfaction
24
E-commerce
24
Electronic Commerce
24
Kundenzufriedenheit
24
Handelsmarke
23
Store brand
23
Internet marketing
22
Online-Marketing
22
Dienstleistungsqualität
19
Service quality
19
Social Web
19
Social web
19
Food retailing
15
Lebensmitteleinzelhandel
15
Advertising effects
12
Werbewirkung
12
Confidence
10
Consumer behavior
10
Vertrauen
10
Viral marketing
10
Virales Marketing
10
Marketing management
9
Marketingmanagement
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Consumption
8
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37
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Konferenzbeitrag
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3,251
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3,251
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72
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72
Conference paper
37
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5
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Avramova, Yana R.
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ashoori, Minoo Talebi
1
Awan, Asif
1
Aydın, Hatice
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Breitsohl, Jan Christian
1
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1
Brownlie, Douglas
1
Cara, Corina
1
Chaki, Saptaparni
1
Dash, Satya Bhushan
1
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1
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1
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1
Eisingerich, Andreas B
1
Emes, Jutta
1
Fatima, Marsel
1
Forcheh, Ntonghanwah
1
Foscht, Thomas
1
Frasquet Deltoro, Marta
1
Fudurić, Morana
1
Gao, Xin
1
Garrod, Brian
1
Gatter, M. Shirin
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Hellemans, Johan
1
Horvat, Sandra
1
Hüttl-Maack, Verena
1
Johnson, Zachary S.
1
Khalid, Ifra
1
Ladhari, Riadh
1
Lajante, Mathieu
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Journal of marketing management : MM
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
37
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1
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
5
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
6
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
7
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
8
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
9
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
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10
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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