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~accessRights:"restricted"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Marketing management
Direct marketing
143
Direktmarketing
143
Advertising
52
Werbung
52
Advertising effects
51
Werbewirkung
51
Consumer behaviour
48
Konsumentenverhalten
48
Arzneimittel
45
Pharmaceuticals
45
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24
Pharmaindustrie
24
Online-Marketing
21
Internet marketing
20
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17
Vertriebsweg
17
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16
Marketingmanagement
16
Beziehungsmarketing
15
Relationship marketing
15
Theorie
13
Theory
13
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10
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direct marketing
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advertising
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direct selling
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Aufsatz in Zeitschrift
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Bratina, Danijel
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Limbu, Yam B.
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Abbu, Haroon R.
1
Albers, Sönke
1
Chang, Chun-Wei
1
Darmawan, Ida
1
Driessen, Paul H.
1
Faganel, Armand
1
Ferguson, Kimberley
1
Gopalakrishna, Pradeep
1
Hillebrand, Bas
1
Huh, Jisu
1
Huhman, Bruce A.
1
Huhmann, Bruce A.
1
Kanuri, Vamsi K.
1
Kim, Kihyun Hannah
1
Kumar, V.
1
Köhler, Christine
1
Mantrala, Murali K.
1
McFarland, Richard G.
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1
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1
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Sprong, Niels
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Journal of business research : JBR
3
Journal of global marketing
2
Journal of marketing research : JMR
2
European review of agricultural economics : ERAE
1
International journal of market research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of public policy & marketing
1
Management
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
16
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1
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
2
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
3
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
4
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
5
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
6
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
7
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
8
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
9
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
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