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~accessRights:"restricted"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Search: subject_exact:"Absatzforschung"
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Marktforschung
Market research
554
Consumer behaviour
240
Konsumentenverhalten
240
Bibliometrics
78
Bibliometrie
78
Marketing management
67
Marketingmanagement
67
Theory
59
Theorie
58
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56
Scientific method
54
Wissenschaftliche Methode
54
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40
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40
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36
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36
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35
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35
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31
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31
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31
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30
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28
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28
marketing research
26
Innovation
25
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24
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24
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24
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23
market research
23
Advertising
22
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22
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Markenimage
22
Marketing theory
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Marketingtheorie
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549
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Aufsatz in Zeitschrift
Statistics
Article in journal
554
Aufsatz im Buch
64
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64
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35
Aufsatzsammlung
31
Hochschulschrift
28
Collection of articles of several authors
20
Sammelwerk
20
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15
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9
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528
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26
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Hruschka, Harald
6
Belk, Russell W.
5
Dolnicar, Sara
5
Hair, Joseph F.
5
Davis, Brennan
4
Di Benedetto, C. Anthony
4
Eisend, Martin
4
Lindgreen, Adam
4
Nunan, Daniel
4
Cluley, Robert
3
DeSarbo, Wayne
3
Ekpo, Akon E.
3
Grün, Bettina
3
Hunt, Shelby D.
3
Lynch, John G.
3
Markovic, Stefan
3
Ozanne, Julie L.
3
Steiner, Winfried J.
3
Tarka, Piotr
3
Trafimow, David
3
Wiedmann, Klaus-Peter
3
Yallop, Anca C.
3
Adkins, Natalie Ross
2
Albaum, Gerald S.
2
Babin, Barry J.
2
Baumgartner, Hans
2
Bendle, Neil T.
2
Bergkvist, Lars
2
Bogomolova, Svetlana
2
Briley, Donnel A.
2
Brosnan, Kylie
2
Canniford, Robin
2
Carlson, Les
2
Crockett, David
2
Crosby, Elizabeth
2
De Villiers, Rouxelle
2
Dekimpe, Marnik G.
2
Di Maria, Eleonora
2
Dwivedi, Yogesh Kumar
2
Eckhardt, Giana M.
2
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International journal of market research
37
Journal of business research : JBR
25
International journal of market research : JMRS ; the journal of the Market Research Society
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of the Academy of Marketing Science
13
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
13
Journal of retailing and consumer services
10
Australasian marketing journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of wine business research : IJWBR
8
Marketing letters : a journal of research in marketing
8
Marketing theory
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing analytics : JMA
7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Organizational research methods : ORM
7
International journal of wine business research
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing
6
Qualitative market research : an international journal
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing
5
Psychology & marketing
5
The journal of business & industrial marketing
5
The marketing review
5
International journal of consumer studies
4
Journal of consumer behaviour : an international research review
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The Cornell hospitality quarterly
4
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ECONIS (ZBW)
554
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554
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1
JD.com : transaction-level data for the 2020 MSOM data driven research challenge
Shen, Zuo-Jun
;
Tang, Christopher S.
;
Wu, Di
;
Yuan, Rong
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10014471174
Saved in:
2
Using consumer preference data in forecasting demand in apparel retailing
Sundararaman, Banumathy
;
Ramalingam, Neelakandan
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014495527
Saved in:
3
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
4
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
5
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
6
Content marketing research : a review and research agenda
Bubphapant, Jitpisut
;
Brandão, Amélia Maria Pinto da Cunha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
Saved in:
7
Artificial intelligence in marketing research and future research directions : science mapping and research clustering using bibliometric analysis
Thakur, Jyoti
;
Kushwaha, Bijay Prasad
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014467985
Saved in:
8
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
9
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
10
Frontiers: determining the validity of large language models for automated perceptual analysis
Li, Peiyao
;
Castelo, Noah
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science
43
(
2024
)
2
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014529204
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