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~subject:"Preismanagement"
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Channel strategies and marketing mix in a connected world
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Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
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Price-matching guarantees in dual channels
Nalca, Arcan
- In:
Quantitative marketing and economics : QME
15
(
2017
)
2
,
pp. 165-186
Persistent link: https://www.econbiz.de/10011737072
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