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~accessRights:"restricted"
~subject:"Relationship marketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
USA
B-to-B-Marketing
954
Business-to-business marketing
954
Lieferantenmanagement
699
Supplier relationship management
699
Beziehungsmarketing
340
Selling
144
Verkauf
144
Marketing management
141
Marketingmanagement
141
E-commerce
138
Electronic Commerce
138
Salespeople
136
Verkaufspersonal
136
B2B
121
Consumer behaviour
115
Konsumentenverhalten
115
Social Web
108
Social web
108
Brand management
92
Markenführung
92
Betriebliche Wertschöpfung
86
Value creation
86
Internet marketing
81
Online-Marketing
81
Business network
66
Unternehmensnetzwerk
66
Innovation
65
Customer satisfaction
59
Kundenzufriedenheit
59
Customer value
58
Kundenwert
58
B2B marketing
55
Customer integration
52
Kundenintegration
52
Bibliometrics
51
Bibliometrie
51
Brand image
51
Confidence
51
KMU
51
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24
Type of publication
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Article
368
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
368
Aufsatz im Buch
7
Book section
7
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Hochschulschrift
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Konferenzschrift
1
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1
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English
368
Author
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Svensson, Göran
9
Bush, Alan J.
5
Casidy, Riza
5
Itani, Omar S.
5
Terho, Harri
5
Barry, James M.
4
Good, Megan C.
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
Schwepker, Charles H. <Jr.>
4
Andersen, Poul Houman
3
Burton, Jamie
3
Chatterjee, Sheshadri
3
Grewal, Dhruv
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Lawrence, Justin M.
3
Moncrief, William C.
3
Mpinganjira, Mercy
3
Nyadzayo, Munyaradzi
3
Rajala, Risto
3
Rangarajan, Deva
3
Rod, Michel
3
Ruyter, Ko de
3
Sharma, Arun
3
Steward, Michelle D.
3
Ulaga, Wolfgang
3
Visentin, Marco
3
Wetzels, Martin
3
Aarikka-Stenroos, Leena
2
Anees-ur-Rehman, Muhammad
2
Archer-Brown, Chris
2
Baabdullah, Abdullah Mohammed
2
Baker, Thomas L.
2
Cabanelas, Pablo
2
Caigny, Arno de
2
Calder, Bobby J.
2
Chaudhuri, Ranjan
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
116
The journal of business & industrial marketing
46
Journal of business research : JBR
33
Journal of business-to-business marketing
28
Journal of the Academy of Marketing Science
6
Journal of customer behaviour
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of personal selling & sales management
4
Marketing intelligence & planning
4
International journal of business environment : IJBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of purchasing and supply management
3
Journal of retailing and consumer services
3
Marketing theory
3
The journal of personal selling & sales management : JPSSM
3
Total quality management & business excellence
3
Cross cultural & strategic management
2
European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business excellence : IJBEX
2
International journal of logistics : research and applications
2
International journal of procurement management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
Italian journal of marketing : ITJM
2
Journal of international marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of service research
2
Journal of strategic marketing
2
The journal of services marketing
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
African journal of economic and management studies : AJEMS
1
Asia Pacific business review
1
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Source
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ECONIS (ZBW)
368
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368
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
4
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
7
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
10
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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