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~accessRights:"restricted"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Search: subject_exact:"Markentreue"
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Retail trade
Brand loyalty
331
Markentreue
331
Consumer behaviour
297
Konsumentenverhalten
297
Brand management
292
Markenführung
292
Beziehungsmarketing
287
Relationship marketing
287
Brand image
231
Markenimage
231
Brand
223
Markenartikel
223
brand loyalty
93
Social Web
82
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82
Customer satisfaction
80
Kundenzufriedenheit
80
Internet marketing
64
Online-Marketing
64
Confidence
48
Vertrauen
48
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35
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25
Kundenintegration
25
Customer retention
23
Kundenbindung
23
Brand trust
21
Personality psychology
21
Persönlichkeitspsychologie
21
Hotel industry
20
Hotellerie
20
Viral marketing
20
Virales Marketing
20
brand trust
17
Einzelhandel
15
Advertising effects
14
Structural equation model
14
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Article in journal
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15
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English
15
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Fang, Shih Chieh
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Behl, Abhishek
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Choi, Tsan-Ming
1
Dai, Ying
1
Dass, Mayukh
1
Dawes, John
1
Del Giudice, Manlio
1
Duffy, Katherine
1
Dugar, Anurag
1
Duhan, Dale F.
1
Elms, Jonathan
1
Fang, Shyh-Rong
1
Fatma, Mobin
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Hollebeek, Linda D.
1
Hwang, Syjung
1
Islam, Jamid Ul
1
Khan, Imran
1
Le Dang Lang
1
Lee, Minyoung
1
Liu, Minghao
1
Liu, Ting
1
Ma, Zujun
1
Murray, John
1
Oubiña, Javier
1
Park, Eunil
1
Pereira, Vijay
1
Pobil, Angel Pasqual del
1
Riivits-Arkonsuo, Iivi
1
Rubio Benito, Natalia
1
Scholz, Joachim
1
Tang, Fei
1
Teller, Christoph
1
Thurasamy Ramayah
1
Tsay, Chung-Yuan
1
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Journal of retailing and consumer services
6
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Corporate reputation review
1
European journal of operational research : EJOR
1
International journal of retail and distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
The journal of product & brand management
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ECONIS (ZBW)
15
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1
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10
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15
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1
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
2
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
3
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
7
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
8
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
9
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
10
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
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