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~accessRights:"restricted"
~subject:"Social Web"
~subject:"Theory"
~subject:"Wettbewerbspolitik"
~type:"article"
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Search: expert journal of marketing
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Social Web
Theory
Wettbewerbspolitik
Delphi technique
18
Delphi-Methode
18
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social web
10
Viral marketing
10
Virales Marketing
10
Experten
8
Experts
8
Lieferantenmanagement
7
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Delphi
5
Game theory
5
Innovation
5
Online retailing
5
Online-Handel
5
Spieltheorie
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Relationship marketing
4
Werbung
4
social media
4
Betriebliche Wertschöpfung
3
Brand
3
China
3
Dienstleistungsqualität
3
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10
German
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Allen, B. J.
1
Basuroy, Suman
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Deng, Zhaohua
1
Dennis, Alan
1
Gao, Baojun
1
Gretz, Richard T.
1
Guinan, Patricia J.
1
Holzmüller, Hartmut H.
1
Kafka, Ron
1
Kar, Arpan Kumar
1
Kim, Antino
1
King, Brian
1
Kuksov, Dmitri
1
Li, Xi
1
Liao, Chenxi
1
Liu, Shan
1
Maasberg, Michele
1
Mehraliyev, Fuad
1
Moravec, Patricia L.
1
Nguyen, Peter
1
Parise, Salvatore
1
Ravid, Simon Abraham
1
Schlüchter, Jan
1
Thrassou, Alkis
1
Viassone, Milena
1
Vrontis, Demetris
1
Wang, Hao
1
Wang, Xin
1
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Business horizons
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of entrepreneurship and small business : IJESB
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of management information systems : JMIS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
2
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
3
Combating fake news on social media with source ratings : the effects
of
user and
expert
reputation ratings
Kim, Antino
;
Moravec, Patricia L.
;
Dennis, Alan
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 931-968
Persistent link: https://www.econbiz.de/10012198627
Saved in:
4
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
5
The utilisation
of
digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
6
An empirical analysis
of
experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
7
Doctors' provision
of
online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
8
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
9
Solving the crisis
of
immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
10
Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
Saved in:
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