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~subject:"Social Web"
~type:"article"
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Search: subject_exact:"Digitales Gut"
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Digital goods
185
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185
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69
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67
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53
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53
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39
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Mero, Joel
2
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3
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2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of management information systems : JMIS
2
Arts and the market : AAM
1
Business & information systems engineering
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
California management review
1
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1
Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
1
EuroMed journal of business
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Handbook of the economics of marketing : Volume 1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managing inter-organizational collaborations : process views
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Services marketing quarterly
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The Oxford handbook of the digital economy
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ECONIS (ZBW)
29
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Shifting focus of value creation through industrial digital twins : from internal application to ecosystem-level utilization
Rantala, Tero
;
Ukko, Juhani
;
Nasiri, Mina
;
Saunila, Minna
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487481
Saved in:
3
Self-employed entrepreneurs' digital mindset
Rosenstand, Claus Andreas Gram Foss
;
Henriksen, Thomas Duus
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 73-94)
.
2023
Persistent link: https://www.econbiz.de/10014431376
Saved in:
4
Digital audiovisual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece
Gryllakis, Nikolaos
;
Matsiola, Maria
- In:
Arts and the market : AAM
13
(
2023
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014343021
Saved in:
5
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
6
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
7
Digital tax arithmetic
Hines, James R.
- In:
National tax journal
76
(
2023
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10014317780
Saved in:
8
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
9
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
10
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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